Varietal replacement, higher quality demands, and more intense international competition are forcing the Chilean industry to adapt. blueberry to review how it faces its challenges. For Iván Marambio, president of Frutas de Chile, part of that answer involves improving coordination among the various actors in the sector.

“The importance lies in learning, sharing experience, and bringing together producers, exporters, suppliers, stakeholders in general, the authorities, and phytosanitary officials,” Marambio points out.

Learn and share experiences

Marambio suggests that bringing together the various participants in the chain allows for sharing experiences and learning how other actors are facing similar problems.

The approach takes on relevance in a period in which the blueberry Chilean producers seek to strengthen their offerings through new varieties and higher quality standards, in the face of a more competitive international market.

The union leader emphasizes the exchange of information and learning among producers, exporters, suppliers and authorities linked to the sector.

Four pillars to strengthen competitiveness

Joint work is part of the four areas that Marambio has proposed to strengthen the competitiveness of Chilean fruit farming, along with trade openness, indisputable quality and brand value.

These initiatives aim to maintain trade access, raise quality standards, and strengthen the positioning of Chilean fruit in the face of an increasingly broad international supply.

In the case of blueberryThis approach coincides with a period of varietal renewal and production adjustments aimed at better responding to market demands.

Coordination in the face of common challenges

The proposal was made within the framework of the activities promoted by the Blueberry Committee of Fruits of Chile, which brings together different actors in the export chain.

For Marambio, the challenge lies in taking advantage of these meeting spaces to share learnings and move forward in a more coordinated way in the face of the problems that the sector is experiencing.

Read also:

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