Blueberries Consulting kicks off its 2027 business agenda at Fruit Attraction
By: Natalia Rubio Iversen
Blueberries Consulting will be present at Fruit Attraction 2026, which will take place from October 6 to 8 in Madrid, to begin business talks regarding its 2027 international agenda.
Jorge Esquivel, general manager of Blueberries Consulting; Grecia Navas, project manager; and Leonardo González, commercial manager, will hold meetings with companies interested in learning about participation options and destinations that best suit their objectives for next year.
The agenda includes opportunities for sponsorship, commercial presence, networking, and brand positioning in different industry markets.
A trajectory that supports the 2027 agenda
Blueberries Consulting has a track record of more than 43 international editionsThroughout this journey, he has provided in-person training to more than 40.500 professionals from the sector coming from more than 20 countries, to which more than 10.000 professionals trained in virtual format.
During 2026, the seminars held in Lima, Trujillo, Paracas, Mexico, Chile and Morocco accumulated more than 4.600 assists, while near 300 companies They participated in the various editions.
Programs are built based on the needs of each market. Production, technological, and commercial challenges vary from one origin to another, and with them, the issues that become most relevant for producers, exporters, and suppliers.
For Jorge Esquivel, CEO of Blueberries Consulting, this adaptation is a central part of the model: “We don’t replicate the same seminar from one country to another. We start from what is happening in each market: its productive, technological and commercial challenges, and from there we build programs connected with the real decisions of producers, exporters and companies.”
Depending on the characteristics of each edition, the seminars integrate ctechnical and market content cin commercial areas, networking, Business meetings and on-site activities. This allows us to link the solutions available in the industry with the specific needs of producers and exporters in each production area.

© Blueberries Consulting
The value of meeting the right audience
Producers, exporters, buyers, technical and commercial managers, researchers, consultants and specialized suppliers are part of the audience of the seminars, in spaces that combine knowledge exchange and business networking.
For Grecia Navas, project manager at Blueberries Consulting, that profile is especially relevant for those considering participating: “Beyond visibility and attendance, there's an even more crucial aspect for a company: who it can talk to. We aim to bring together key decision-makers in their markets and foster conversations that can lead to ongoing business relationships after the seminar.”
Blueberries Consulting's specialized web portal, with a digital audience in over 180 countries, further expands the reach of the companies, technologies, and solutions linked to its events, projecting them towards a professional audience in the global industry. blueberry.

© Blueberries Consulting
From Colombia to China: the preliminary agenda 2027
The program will begin in January and will run until November:
- Colombia: Blueberry Convention – Special Edition, to be confirmed.
- Lima, Peru: International Blueberries Seminar, March.
- Chile: International Blueberries Seminar, April.
- Paracas, Peru: International Blueberries Seminar, May.
- Mexico: International Blueberries Seminar, May.
- Trujillo, Peru: International Blueberries Seminar, July.
- Morocco: International Seminar on Red Fruits, September.
- China: International Blueberries Seminar, November.
The tour will allow companies to prioritize destinations where they seek to strengthen relationships, present solutions, expand their positioning, or develop new business opportunities.

© Blueberries Consulting
Fruit Attraction opens talks for 2027
Fruit Attraction will be the first business meeting on this agenda. During the fair, Jorge Esquivel, Grecia Navas, and Leonardo González will hold pre-arranged meetings to analyze markets, participation options, and positioning possibilities for 2027.
Companies planning their strategy for next year will be able to talk directly with the team about destinations and alternatives that best suit their objectives.
To schedule a meeting during Fruit Attraction:
contact@blueberriesconsulting.com
WhatsApp: + 56 9 3469 3871

© Blueberries Consulting
next article