New data from the China Federation of Logistics and Purchasing (CFLP) indicates that the total volume of cold chain logistics in China reached 381,4 million tons in 2025, representing a year-on-year growth of 4,5%.

According to a Global Times report, increased consumer demand for fresh, high-quality food is driving the sector to expand its capacity and modernize its processes. In this vein, total cold storage capacity is projected to reach 267 million m³ by 2025 (a 5,53% increase year-over-year), with a growing focus on automation and smart management to improve efficiency.

E-commerce raises the standard of delivery

The rise of e-commerce is also accelerating this transformation. Online grocery shopping services, with their fast deliveries, are raising logistical standards: same-day and even same-hour delivery are now expected.

In this context, Qin Yuming, Secretary General of the Cold Chain Logistics Committee of CFLPHe told CCTV that digital and on-demand retail channels are generating new demand for more agile and robust cold chain services.

Expansion into smaller cities

As infrastructure expands into smaller cities and inland regions, consumers in "third- and fourth-tier" markets are gaining easier access to premium imported products. This not only increases consumption but also drives new investments in technology and infrastructure, focused on reducing costs and improving operational efficiency.

What does this mean for imported fruit?

Improving the cold chain allows perishables like fruits and vegetables to reach more destinations with greater consistency of quality and in better condition. The report mentions, for example, the growth of New Zealand kiwifruit and Chilean cherries, which require secure cold chains to maintain their condition after long journeys.

For the blueberry industry, the message is clear: a stronger cold chain not only expands consumer access, but also raises the bar for traceability, consistency, and logistical performance at every stage of the journey.