As the summer berry season progresses, California Giant Berry Farms is preparing for its annual transition to the growing region. blueberries of the Pacific Northwest (PNW). The harvest in that area would begin between mid- and late June, giving way to a solid supply with promotional potential that would extend through July.

The arrival of the Pacific Northwest coincides with one of the peak periods for fresh berry demand. With peak volumes expected in July, the company recommended that its retail partners secure their promotional campaigns in advance and expand their display space during the busiest shopping weeks.

According to Tom Smith, vice president of sales and marketing for California Giant Berry Farms, the season in the Pacific Northwest is progressing positively and presents good prospects for the peak of the summer.

Tom Smith, Vice President of Sales and Marketing at California Giant Berry Farms

“Our Pacific Northwest growing regions are developing very well, and we anticipate an exceptional harvest just in time for the height of summer,” Smith said. “The region officially begins its harvest between mid- and late June, and the outlook for July is very strong. We are encouraging retailers to secure their July promotions now and maximize shelf space to capture strong consumer demand and drive category growth.”

Along with the offer of blueberries conventional and organic, the program of blueberries Jumbo GIANT™, which includes fruit 20 mm or larger, continues to show strong retail performance, supporting premium pricing and high-impact displays.

According to the company, the blueberries Giants are registering year-on-year growth of over 60%, according to NIQ data, opening up an opportunity for retailers to boost incremental sales and differentiate themselves in an increasingly competitive category.

Just weeks before the start of the season in the Pacific Northwest, the company reaffirmed its commitment to maintaining a continuous supply of high-quality fruit, while respecting its standards in quality, food safety and sustainable farming practices.