“In Mexico I have found many similarities with Morocco…”
under the XXVI International Blueberry Seminar that is taking place in Guadalajara this week, we spoke with Amine Bennani, president of the Moroccan Association of Producers of Red Fruits (Ampfr), an internationally known interlocutor for the global blueberry industry.
First crossing of the Atlantic
Despite the fact that he had never crossed the Atlantic or visited any American country, Amine has quickly adapted to the dynamics of Guadalajara and nothing has been a barrier to communicate with Mexican producers and technicians in the fields he has visited and stood out among experts from different countries who have come to participate in the industry meeting in Mexico.
"In Mexico I have found many similarities with Morocco," he tells us and adds:
“In Mexico they have their main market a few hours away, such as the US market. A situation identical to ours with respect to the European Union market, which we supply without difficulty in a matter of hours or a very few days. Which is a strategic advantage for both.”
He tells us that the production windows are also similar, since in Mexico it runs from October to March-April and the Moroccan blueberry production season is from October-November to April-May.
“We plant practically the same varieties, such as the Sekoya, from Fall Creek, Rocío de Hortifrut and other varieties that I have seen here and that we also plant”.
Amine Bennani is part of the group of speakers that will develop the extensive program of the Guadalajara International Blueberry Seminar and it will do so by closing the first day, with the presentation: "The importance of Morocco as a supplier of blueberries in the world: current status and projections".
- What differences have you found in your visit to the fields in Mexico?
It is much hotter here than in Morocco. There we have two zones and it is not so hot, which allows the plants to achieve a greater volume. What I have seen is that, in blueberries, with the same varieties, the same density, under tunnels and three rows, we achieve more tons and I think the factor is the heat.
- Is it just the heat or are there differences in handling?
So far, what I have observed and verified in the field is the heat factor, perhaps by investigating in detail we will find other differences, that is what the Seminar is for, to talk about the details of these issues and share experiences. But I think we work in the same way and that the differentiating factor is the heat.
Invest in Morocco
Continuing with the similarities, he adds that the cost of energy, inputs and labor in both countries is similar and he has felt very comfortable in a country where people have shown him the desire to produce and learn. “I value open-minded people, because it is always possible to have the opportunity to improve”, she concludes.
- What do you expect from your participation in the Seminar?
I want to get to know the people here better and invite them to find out how we are doing things in Morocco, and if anyone wants to invest or participate in the European, Asian or Eastern markets, think about investing in Morocco, because we offer many comparative advantages.
El XXVI International Blueberry Seminar To be held this May 31 and June 1 in Guadalajara, it will be the occasion to analyze the reality of this industry and address in the meeting program the most important aspects that Mexico must face to continue on its path of growth and leadership.
Blueberries Consulting invites you to participate in the most important blueberry event in Mexico, in the Hard Rock Hotel Guadalajara The main industry players in the country will meet, an event in which there will be new networking activities to interact with attendees and sponsors.
For more information contact: email@example.com / +56 9 3469 3871
Get your ticket at a price Here.
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