Planasa, the agricultural giant that celebrates 50 years as a world reference in obtaining berry varieties

Planasa has 4.000 employees and operates in 25 countries, highlighting its presence in the red fruit sector from Huelva (Cartaya).

The leading company in the agri-food sector Planasa celebrates its 50th anniversary in one of the best moments in its history. The company closes 2023 with excellent results as one of the most innovative in the sector: Planasa expects to exceed 70 million EBITDA for this year.

Planasa has 4.000 employees and operates in 25 countries, highlighting its presence in the red fruit sector from Huelva (Cartaya).

In this period, the Company, with a large presence in Huelva, has continued to make progress in meeting its strategic objectives, despite a volatile international environment. Investments in R&D during the year have exceeded 10 million euros.

50 years ago, the Darbonne family founded together with Caja de Navarra a small agricultural company in Valtierra, in the north of Spain, an area traditionally known for its excellent vegetable crops. Over the decades, Planasa expanded its products and locations, from breeding and developing new varieties of strawberries and asparagus to including R&D programs for blueberries, raspberries and blackberries.

In 2010, the company took its operations to the next level and expanded into new markets such as the United States and Mexico. Today, Planasa has gone from being a small family business to becoming a world leader in the agri-food sector with more than 225 registered varieties, a presence in 25 countries and more than 4.000 employees.

All this growth and evolution would not have been possible without the contribution of all these people, some of whom have been at Planasa for decades. Thanks to an incredibly qualified and committed team, the company has grown to lead the sector worldwide.

Meanwhile, Planasa's key driver over the years has been innovation. Seeking to produce more and better with less, sustainability and innovation have always been part of the company's DNA. Proof of this are its four R&D centers located in Spain, France, the US and Mexico, where last February they inaugurated brand new facilities in Michoacán for 80 engineers dedicated mainly to strawberry and blackberry plant improvement programs. with a total area of ​​17 hectares.

A year of profound transformation

During the first nine months of 2023, Planasa has taken firm steps to advance its transformation to achieve global leadership in the berries, reinforcing its technological profile, and offering better varieties to customers.

La commitment to innovation is reflected in one of the company's main objectives in these 50 years, which is to achieve an almost perfect balance between technological transformation and sustainability through the development of new varieties that are available all year round. To this end, breeds adapted to different climatic conditions with lower input requirements in terms of water consumption, environmental sustainability and protection against pests are investigated, in addition to supporting farmers with technology and knowledge of the most efficient and highest-growing crops. quality.

Planasa aims to shape the berry sector in the coming decades and is committed to promoting a responsible and sustainable business model. Its objective is to generate a positive impact on the environment and contribute to the fight against climate change, helping local communities and the food needs of our society.

Financial growth

Finally, turning 50 in such good shape would not have been possible without strong investments in different markets, such as China, Peru and the United States.

In addition to the opening of the R&D center in Mexico, in the last year Planasa has reinforced its presence in China with the acquisition of Meiming, a company focused on blueberry nursery activity.

At the same time, Planasa has now joined forces with EW Group, a German family-owned company in the life sciences sector with a presence in more than 50 countries and more than 19.000 employees worldwide. Both share the same innovative and environmental values ​​and aim to contribute to the food needs of our society.

All in all, Planasa has acquired a commitment that has evolved over the last 50 years to achieve an almost perfect balance between technological transformation and sustainability, leading the agriculture of the future. “This year we have enhanced our operations, expanded our international presence and launched innovative varieties to become a global leader,” CEO Michael Brinkmann said.

About Planasa

«Planasa is a world leader in the agri-food sector, specialized in obtaining the next generations of varieties of berries: blueberries, raspberries, strawberries and blackberries.»

In addition to red fruits, Planasa also has great experience and a long tradition in other products such as garlic, asparagus or avocado.

About EW Group

El EW Group is a family-owned German multinational livestock group headquartered in Visbek. It is a global market leader in poultry and tilapia breeding and genetics and consists of 53 German and 220 foreign companies under the parent company EW Group GmbH.

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