The commercial morning of International Blueberries Seminar Lima 2026 It will focus on understanding what is driving the price and how value is built in the market. blueberry In a more competitive environment, this unit will be designed to read market signals, interpret what fate rewards or punishes, and anticipate commercial and operational decisions that directly impact performance and margins.

In that context, the talk will take place on Pablo Cortes“Price Dynamics in the Blueberry Market: Why Variety is a Value Driver Today,” which will address the variables currently influencing price formation and value capture at the destination. Later, the session will continue with the panel “X-ray of the market of blueberry"Reconfiguring the global map and competitiveness strategies," which will broaden the analysis to the international scenario and how competition is reshaping opportunities and pressures for the industry.

Price is once again king in a more competitive market.

The market of blueberry It has entered a more demanding phase. Today, value depends on consistency and the ability to meet the buyer's expectations at the destination. In this context, price ceases to be an isolated figure and becomes a direct reflection of performance: condition, compliance, timing, and quality of service ultimately impact the final result.

In this talk, Pablo Cortés will address this logic from the perspective of price dynamics and their connection to value. The focus is not limited to "price per kilo," but rather on understanding which factors of global supply and purchasing behavior are forcing companies to better understand the market and align their operations with commercial realities. In this equation, variety becomes a key element in value creation, because it influences attributes that the market ultimately rewards—or penalizes—at the destination.

Signals and variables that help to understand the value

To navigate this scenario, the session will review key market signals and how demand manifests itself in different destinations. The goal is to understand which purchasing patterns drive the season and how those signals translate into concrete decisions: where to position oneself, when to move fruit, and what conditions become critical for sustaining value.

At the same time, attention will be paid to consistency, condition, and service at the destination. Fulfillment, timing, and buyer experience are no longer secondary variables: in a tight market, they can make significant price differences. Along the same lines, the role of trade windows and timing will be discussed, understanding that the arrival time and supply chain coordination can either support the price or work against it when there are disruptions.

Finally, the conversation will incorporate the reconfiguration of the global map and how competition is either pushing or opening up opportunities, forcing a more precise adjustment of business strategies and destination priorities.

Pablo Cortés © Blueberries Consulting

Business decisions at stake and typical mistakes that destroy value

The talk will place special emphasis on key decisions at stake today: how to plan and negotiate based on real signals, how to prioritize destinations, and how to align sales with operations to sustain value throughout the season. In a competitive environment, reacting late or without clear criteria often results in direct cost to the price.

Along those lines, common mistakes that can destroy profitability will be reviewed: reading the market late, prioritizing volume without strategy, underestimating the impact of logistics times, not aligning sales and supply chain teams, or reacting to contingencies without a commercial-operational roadmap.

From price analysis to the global map: the panel that expands the conversation

Pablo Cortés's analysis of price and value connects to a key point within the same trade bloc: how the global blueberry landscape is changing and what competitive strategies are gaining traction in a market undergoing reconfiguration. Therefore, that morning, the seminar will continue the analysis with the panel discussion "Blueberry Market Snapshot: Reconfiguration of the Global Landscape and Competitive Strategies."

This panel will feature the participation of Miguel Bentín, from Proarándanos, Juan José Gall'Lino from Agrovision, Daniel Bustamante from Agrícola Cerro Prieto, Federico Maggio Capelli from Camposol and Gustavo Salinas from Hortifrut.

International Blueberries Seminar Panel Lima 2025 © Blueberries Consulting

When and where: information about the talk and the panel

The talk, “Price dynamics in the blueberry market: why variety is now a value driver”The panel, led by Pablo Cortés, will take place on Wednesday, March 11th, at 09:45. “Blueberry Market Snapshot: Reconfiguration of the Global Map and Competitiveness Strategies”It is scheduled for 12:10, at the Lima Convention Center (LCC), as part of the XXXIX International Blueberries Seminar Lima 2026.

Check the complete program Register for the International Blueberries Seminar Lima 2026 and secure your participation in the leading event for the blueberry industry.

Tickets: https://agriculturalseminars.com/producto/trigesimo-noveno-seminario-internacional-peru-2026/

Stands and sponsorships: contact@blueberriesconsulting.com  WhatsApp: + 56 9 3469 3871

Complete information about the seminar in Lima:  Key players in the blueberry industry will meet at the XXXIX International Blueberries Seminar Lima 2026

To see the 2026 seminar schedule: International Blueberry Seminars 2026: Blueberries travel through Peru, Chile, Mexico, Morocco and China