After years of alliances and the opening of new operations, Hortifrut seeks to consolidate its businesses by adopting a single brand identity. The agribusiness company aims to continue creating demand for berries in new markets.

Chile is one of the world's leading exporters of blueberries, but domestic consumption is still far from reaching its potential. With the campaign "Small, Mighty, and Delicious. Blueberries, All the Time!", the Chilean Blueberry Committee aims to bring the fruit closer to Chilean homes, highlighting its health benefits and positioning it as a practical and affordable everyday snack.

The 2025/26 Chilean fresh blueberry season is arriving with profound changes: an earlier phenological stage marked by higher temperatures, a realigned export map favoring Asia—with South Korea taking center stage—and increasingly agile logistics to deliver firm fruit to distant markets. All this while maintaining the estimated 91.477 tons for the season, indicating a stable but strategically reoriented supply.