Experience and global approach in R&D

Since 2006, Manuel Romero has been at the heart of innovation in Hortifrut, leading the creation of the R&D department in Spain and Morocco. Today, Hortifrut's focus is global, integrating blueberries, raspberries and blackberries in production regions of LATAM, APAC and EMEA. This global approach allows the company to adapt its developments to diverse climatic conditions and regional demands.

For 2024, The R&D department at Hortifrut has ambitious projects focused on sustainability and the use of advanced technologies.According to Romero, “we are developing innovations in phytosanitary treatments, including the use of drones to capture images and detect pests, as well as ensuring that our production is environmentally friendly.” Hortifrut is also working on adapting its genetic programs to new production areas, a fundamental step in responding to the challenges of climate change and the global expansion of its operations.

Multidisciplinary team and digitalization

The Hortifrut R&D team is made up of specialists in regional production and agronomists with experience in berries. Corporate management is in the hands of Pilar Bañados, a physiologist and expert in berries with an outstanding academic and research career. “Collaborative work with local teams is key to ensuring success in our operations and adapting to the specific conditions of each region,” explains Romero.

Hortifrut has implemented an advanced digitalization system that optimizes the supply chain and decision-making, positioning itself as one of the most digitalized companies in the berry sector. In addition, biological control is a fundamental practice to ensure the sustainable production of berries, reducing the environmental impact and promoting the responsible use of natural resources.

Climate change and opportunities

The berry industry faces numerous threats, including the effects of climate change and increasing global competition. Manuel Romero points out that “climate changes alter production patterns and require rapid adaptation to market demands.” To counter these challenges, Hortifrut is developing more resistant varieties and optimizing the use of water and fertilizers, ensuring sustainable production.

Romero identifies digitalisation and the growth in demand for organic products as major opportunities. “Digitalisation and precision technologies in agriculture offer significant opportunities to improve efficiency in the use of resources,” he says. Hortifrut has been a leader in the production of organic blueberries, consolidating itself as the largest producer and marketer of this fruit since 2008. With more than 4.300 hectares planted, sustainability is a priority for the company, which has been developing its own organic blueberry business since XNUMX. seeks to offer berries of exceptional quality and respectful of the environment.

Hortifrut is committed to minimising its environmental impact and contributing to the well-being of the communities where it operates. Manuel Romero highlights that the company implements community development programmes focused on health, education and well-being, reaffirming its corporate social responsibility.

Future vision

Looking to the future, Manuel Romero envisions a more sustainable and technologically advanced berry industry, with Hortifrut at the forefront. “Our commitment to sustainability and environmental health will continue to guide our decisions and strategies,” he concludes.

For Hortifrut, Constantly adapting to a changing environment and collaborating effectively are key factors in R&D. “Continuous innovation and active listening to producers and local communities are key to implementing relevant solutions,” he says. For future R&D leaders, he advises keeping an open mindset towards innovation, staying on top of market trends and prioritizing sustainability in their operations.