A day of one of the most important meetings of the cranberry industry in Latin America

The Latin American blueberry industry is preparing to meet this June 28 and 29 at the XII International Blueberries Seminar to be held in Guadalajara, Mexico. In the opportunity, attendees from different producing and exporting countries will delve into the most important issues that affect all of them and that present themselves as challenges to be overcome.

The interest of the receiving companies, exporters, nurseries and various services related to the industrial cultivation of blueberries to attend the event is notorious. The most important international companies have confirmed their attendance, sponsoring or sponsoring the event, because "the Guadalajara International Seminar will be a meeting in which we must be present", they have stated.

In the two days that the Seminar will be held, several aspects will be discussed in detail that compromise the good development of the Latin American arandanera industry, such as the behavior of the markets and the commercial prospects of the blueberry, both in supply and demand; the health and nutrition of the plant as elements of productive improvement; the behavior and handling in other soils and climates; the variable of growing in pots and under cover; and the most varied aspects to be developed as a result of the latest research carried out by scientists and experts.

The commercial

The meeting will begin with an analysis Mexican cranberry and its location in the world from the perspective of Berries Paradise, which will be presented by Francisco Javier Ortiz Esquivel, president of the Berries Paradise Council. In the same look, the Performance and commercial expectations of blueberries in North America, Víctor Cedillo, National Sales Manager of Driscoll's Mexico, and a presentation of the Main international blueberry markets: dynamics and competences, analyzed by Federico Beltrán, General Manager Terra Business SAC.

Health and nutrition

The productivity of the crops is an aspect that everyone is interested in, so the health and good nutrition of the plants are indispensable aspects to obtain good results. In the meeting experiences and research of different realities of soil, climate and varieties will be shared. Firstly, the Identification and management of the main pests and diseases of cranberry in Mexico, exposed by Mr. Douglas Rodríguez, of Driscoll's Mexico. Then, the Current and potential uses of growth regulators in blueberry production, by Jorge Retamales, Researcher and International Consultant, and a look at the scientific work of Heiner Goldbach, from the University of Bonn, Germany, who will share the results of his research with the talk: What happens in the leaves when we apply nutrients via foliar? How can we optimize their absorption, permanence and translocation in plants?It will also be a good opportunity to know about the Production of blueberries under salt conditions: technical considerations and production costs, exposed by Juan Pablo Bentín, Operations Manager of Valle and Pampa, Peru.

Technology and new agriculture

The modernization of the cranberry industry is a reality that is observed in all agricultural fields in Latin America, applying cutting edge technology and developing quality scientific knowledge regarding the crop. This has been achieved by the need to be competitive (in the increasingly demanding international markets) and by the growing threat of the phenomenon of climate change that affects the entire world.

In this new agriculture, it is necessary to deepen knowledge about the Hydroponic production in blueberries: Key aspects of management, criteria to consider, monitoring and control of the crop, which will be presented by the world expert, María del Carmen Salas, from the University of Almería, Spain, and will be Formulation of nutritious solutions for blueberries in soilless cultivation, by Alfredo Rodríguez-Delfín, of the National Agrarian University La Molina, Peru. In this same perspective we will go into detail in relation to the Production of blueberries under cover: background, considerations and management, exposed by Richard M. Bastías, of the University of Concepción, Chile, and of the Considerations of the use of blueberry cover to define quality and postharvest handling, reported by the international expert Bruno Defilippi, Researcher INIA, Chile.

The reality of the Latin American fruit industry is rich and diverse, and is nourished by mutual knowledge and experience to advance its local and regional development, the only way to remain competitive and increase the chances of presence and preference in the most important international markets. That is the importance of these meetings and this is why the most important companies have already committed their presence at the XII International Blueberries Seminar that will be held at the Hyatt Regency Antares Hotel in Guadalajara, this 28 and 29 in June.

Martín Carrillo O. - Blueberries Consulting

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