Demand all year round

US blueberry imports increase to meet year-round demand

The United States reached a record 684 million pounds of imported fresh blueberries in 2024, driven by rising per capita consumption and the need for year-round supply. Peru, Mexico, and Chile account for nearly 90% of that flow and complement the production of 38 states, while retailers push for premium, organic, and large-sized varieties.

Imports of blueberries to the United States have reached record levels, with year-round demand for the product steadily increasing. According to the US Highbush Blueberry Council (USHBC), based in Folsom, California, consumption has risen considerably over the past two decades. Per capita consumption increased from 0,26 pounds in 2000 to 2,54 pounds in 2021.

In 2024, U.S. imports of fresh blueberries reached 684 million pounds, a 22% increase over the previous year, valued at $2.180 billion. The USDA's Economic Research Service (ERS) reported that blueberries ranked as the fourth most valuable fresh fruit import after avocados, bananas, and grapes.

“Consumers want blueberries year-round,” says Marc Goldman, director of produce at Morton Williams supermarkets in New York. “Throughout the fall, winter, and spring, imported fruit has proven its strength and reliability for national promotions, with consistency in supply chain, quality, and flavor profile,” adds Tom Linaris of Katzman, purchasing manager for berries at Hunts Point Terminal Market.

Peru, Mexico, and Chile account for nearly 90% of U.S. blueberry imports, supplementing domestic production in 38 states, led by Washington, Oregon, and Georgia. Peru's harvest peaks between October and December, Mexico supplies from September to May, and Chile ships from December to February. Canada, Argentina, Uruguay, and Colombia also supply fruit during shorter seasons.

“Approximately two-thirds of the fresh blueberries sold in the U.S. are imported, so these windows are critical for us,” says Stevie Shandler of Shapiro-Gilman-Shandler Co., based in Los Angeles. Peru and Chile remain subject to a reciprocal 10% tariff, while Mexico and Canada are exempt.

Brian Bocock, vice president of product management at Naturipe Farms, says that both Chile and Mexico are "reinventing themselves through improved genetics focused on firmness and flavor." Colombia is also expanding its presence in the early-season window, from February to April.

Los retailers They have diversified their blueberry offerings in terms of size, packaging, and production method. "Giant blueberries are a real eye-catcher on the shelves and have been a game-changer in bringing value to the category," says Jason Kazmirski of Charlie's Produce in Seattle. Organic blueberries now account for nearly 15% of total U.S. imports.

Kasey Cronquist, president of the USHBC, says that imported fruit ensures a continuous supply year-round. "These imports complement domestic production and allow consumers to have blueberries available all year."

Source
FreshPlaza

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