Mexico is experiencing a true silent agricultural revolution. Between the furrows of earth and peasant hands, berries —strawberries, blueberries, raspberries and blackberries—have become the most profitable agri-food in the country, displacing traditional crops and attracting the attention of international investors, exporters and consumers.

Although their production volume is not the highest, their economic impact is. So far in 2025, berries have generated 2,444 million in exports, positioning itself as the second most lucrative product of the Mexican countryside, second only to avocado.

A story of unprecedented success and profitability

According to Agri-Food and Fisheries Information Service (SIAP) and the Bank of Mexico, Mexico exported 441 thousand tons of berries in the first nine months of 2025. This figure, although modest compared to the 919 thousand tons of avocado or the million 381 thousand of tomato, demonstrates its impressive economic efficiency: less volume, more gain.

Tomatoes lead in quantity, but not in profitability. While 381 tons generated $1,952 billion, berries reached almost the same figure with barely a third of the volume.

A clear example that the quality, not quantity, is what defines the new direction of the Mexican countryside.

Chapingo reveals the secret: its high benefit-cost ratio

A study of the Chapingo Autonomous University confirms why berries are the jewel of national agriculture. Their benefit-cost ratio far exceeds that of basic crops:

• Blueberry: 2.82
• Raspberry: 1.88
• Strawberry: 1.82
• Blackberry: 1.76

In comparison, sugar cane barely reaches 1.5, and corn 1.2.
This means that for every peso invested, berry producers earn almost triple, a figure comparable only with the avocado (1.84), the other green giant of Mexican exports.

The boom of Mexican "superfoods" abroad

The rise of berries is no coincidence. Their success is due to the growing demand in the United States already high purchasing power consumers who consider them “superfoods” for its nutritional and antioxidant value.

Mexican strawberries have managed to conquer the premium shelves of North American supermarkets, where they are associated with health, freshness, and sustainability. Furthermore, Mexico has become one of the largest exporters of berries in the world, especially in the states of Michoacán, Jalisco and Baja California.

This phenomenon not only generates foreign currency, but also employment and development in rural regions that previously depended on low-yield crops.

The future of Mexican agriculture: innovation and sustainability

The history of berries shows that the future of the Mexican countryside is in the diversification, agricultural technology and smart exportAs international demand grows, the key will be to balance profitability with sustainable practices that protect soils and ensure fair conditions for farmworkers.

In the words of specialists, berries are more than an export product: they are the symbol of the new face of Mexican agriculture, competitive, profitable and global.