BerryWorld has renewed its collaboration with Skip2bfit to continue promoting a healthy and active lifestyle.

The partnership enables Skip2bfit to take its skipping workshops to over 70 schools in the UK this year, raising awareness of the importance of an active lifestyle and healthy eating.

BerryWorld and grower Stephen Taylor, Managing Director of Winterwood Farms, have been supporting the initiative since it began and have helped give away more than £1 million worth of fresh blueberries to schools across the country.

This year, BerryWorld will also support Skip2bfit by launching its 'Skiptember' campaign, which focuses on the back-to-school period to encourage an active lifestyle as children get back on track after the summer holidays. summer.

“As a company, we are very aligned with Skip2bfit’s values ​​of promoting a healthy lifestyle with our delicious berries,” said Paul Avery, sales director at BerryWorld UK.

”After the success of our 2022 internal skip event, we organized a similar challenge a few days ago at our offices to get our people involved in the partnership. It was a wonderful opportunity to see how brilliant these workshops are while having a lot of fun as a team.”

John McCormack, founder of Skip2bfit, added: “We want all the kids and adults who take part in our skipping workshops to become a better, fitter and healthier version of themselves, while having a good laugh. With the support of BerryWorld this year we will be able to reach more schools to continue spreading the word about Skip2bfit”.