Morocco could produce nearly 70% more blueberries by 2029

The IBO anticipates a significant expansion of Moroccan supply. With more cultivated land, deciding when and where to sell that fruit will become increasingly important in commercial decisions.

By: Natalia Rubio Iversen

15/09/2026

Morocco could increase its blueberry production by nearly 70% by 2029, from a base of approximately 85 tons in 2025, according to the IBO Global Blueberry Report 2026. The report positions the country as the main driver of projected growth for Southern Europe and North Africa over the next few years.

The expansion is already evident in the fields. In 2025, Morocco recorded 6.800 hectares planted, 5.800 of which were in production, and reached 84.940 tons, 18,4% more than the previous year. The increase was mainly due to a larger productive area, while the effect of yields was negative.

Increased production also raises a commercial question. A source consulted by the IBO points out that Morocco currently finds markets for its fruit, but the increased acreage will bring greater volume and necessitate defining where to sell it.

The growth in 2025 came mainly from more land area

The IBO attributes approximately 14.940 additional tons to the hectares that came into production during 2025, while yield variation subtracted around 1.740 tons from the final result. The average yield was 14.645 kilos per hectare.

The reading is relevant because it shows where the recent increase came from. Morocco produced more, but not because it increased its productivity per hectare, but because it expanded its effective production area.

The report also mentions young and maturing plantations among the factors that may continue to contribute to volume in the coming years.

This greater availability is precisely what is starting to shift part of the discussion from the field to the market.

Where to place a larger offer

Europe continues to be the primary destination for Moroccan exports. In 2025, Spain received 43.110 tons and the United Kingdom 20.180 tons, out of a total of 82.590 tons of fresh exports recorded by the IBO. These two partners accounted for approximately 77% of the volume reported.

The data pertains to trading partners and does not necessarily reflect the final consumption destination within Europe. Even so, it demonstrates the importance of these markets in Morocco's current export structure.

The 2025/26 season also highlighted the importance of the harvest window. Between November 2025 and January 2026, heavy rains and low temperatures caused delays of up to three weeks in the north of the country and around ten days in Agadir. The IBO notes that the reduced availability in Morocco coincided with a shorter Chilean season and delays in Spain and Portugal.

During that period, the European market perceived a shortage and average prices for Moroccan fruit remained at higher levels.

With more fruit available in the coming years, the distribution of volumes across different weeks and markets will play a more significant role in business decisions. The question will not only be how much Morocco can produce, but also when and to which destinations to send that increase.

The discussion continues this Wednesday in Tangier

The expansion of Moroccan exports and its commercial implications will be among the topics discussed this Wednesday. September 16 at the XLIII International Seminar on Red Fruits Morocco 2026, organized by Blueberries Consulting in Tangier.

Amine Bennani will address the current state of soft fruit production and marketing in Morocco. Cindy Van Rijswick, from Rabobank Research, will analyze trade flows and consumption habits in the global blueberry industry, while Thomas Grandperrin, from Agronometrics, will focus on market data analysis and its application in decision-making.

The day will also include a panel dedicated to the challenges and strategies for the competitiveness of the global industry of berries, a discussion especially relevant for a country whose supply could grow significantly in the coming years.

If the IBO's projections are correct, Morocco will have increasingly more fruit to bring to market. Choosing when and where to place it will become an increasingly important part of the business.