The Peruvian blueberry industry has once again attracted international interest in Trujillo, the main producing area of blueberry fresh from the country. Within the framework of the Trujillo 2026 International Blueberries Seminar, the Australian ambassador to Peru, James YeomansHe highlighted the potential of the sector and the opportunities for collaboration between both countries in technology, agricultural expertise and adaptation to climate challenges.

“Today we have seen the great potential of the industry and the importance it has both in Peru and in the city of Trujillo and in the other areas that produce blueberries in the country,” the diplomat noted.

Yeomans emphasized that Australia is also a country where agriculture has been fundamental to economic development, so there are points of convergence with Peru regarding innovation, productive efficiency and solutions for an activity increasingly exposed to climate variability.

Common challenges in the face of climate

One of the topics that marked the ambassador's presence at the seminar was the impact of climate on agriculture. In his opinion, Australia and Peru face similar challenges, so the exchange of experience and technology could open new opportunities for joint work.

“Australia is facing many of the same challenges. We have climate problems and we have to use things like technology to solve them,” he said.

The diplomat also referred to the scenario that Peru faces with El Niño, a factor that this year again demands planning and anticipation from the agricultural industry.

“It won’t be easy, but that’s why we’re here talking about the possibilities of working together and finding solutions,” he said.

Along those lines, the conversation pointed to prevention as a key element in addressing climatic events that can affect the production, efficiency, and continuity of agricultural businesses.

Technology to support productive growth

For Yeomans, technology is one of the main bridges of cooperation between the two countries. Australia, he explained, is not looking to compete directly with Peru in the same markets, but rather to contribute experience, services, and solutions that will strengthen local production.

“Australia also produces, but we don’t compete in which markets we have. We want to grow our markets, we want to use technology to be more efficient, to develop the economy,” he said.

The ambassador added that the presence of Australian companies at the seminar is precisely due to that interest in participating in the growth of the Peruvian agribusiness.

“There are Australian companies here because they can provide their services and technology to help local production grow,” he said.

The presence of these companies reinforces the seminar's role as a meeting point for producers, exporters, technology providers, and international stakeholders interested in an industry that continues to expand its production and commercial capabilities.

James Yeomans © Blueberries TV

A more active bilateral relationship

The ambassador recalled that he had visited Trujillo a decade ago, when both countries were discussing the potential for strengthening economic, agricultural, and educational ties. In his view, that situation has changed significantly in recent years.

“When I was here 10 years ago, we talked a lot about the possibility and potential between Australia and Peru to strengthen different ties related to the city of Trujillo,” he commented.

Since then, he explained, the bilateral relationship has progressed with the signing of the Free Trade Agreement, increased exports from the region to Australia, greater Australian investment in Peru, and a growing number of Peruvian students in Australian institutions.

“The Free Trade Agreement has opened new markets for both countries,” he said.

Peruvian blueberry as a platform for cooperation

The Australian ambassador's participation in Trujillo shows that the blueberry Peru is not only observed for its productive and export leadership, but also as a platform to connect technology, agricultural services and international cooperation.

In a scenario marked by greater climate demands, the need for efficiency and the search for preventive solutions, the relationship between Australia and Peru opens a space for collaboration aimed at strengthening the competitiveness of the agro-industry.

For an industry like that of blueberryGiven that growth, innovation, and high exposure to climate change combine, this exchange may become increasingly relevant.

Read also: 

• Productivity, climate, and commercial consistency will define the new blueberry genetics
• "El Niño isn't fought when it arrives; the resilience of the blueberry is built throughout the entire season."
• Networking and innovation consolidate Trujillo as a meeting point for the blueberry industry
• “Understanding the plant to face climate change”, Jorge Retamales’ proposal for the new blueberry agriculture
• Luis Miguel Vegas: Peru doubles blueberry production, but El Niño forces cautious projections
• International Blueberry Seminars 2026: Blueberries travel through Peru, Chile, Mexico, Morocco and China