The international blueberry industry meets again in Trujillo this 10 & 11 of July, as it has been doing annually for a few years in the main Peruvian producing area, and will do so in the halls of the Hotel Costa del Sol Wyndham Trujillo Golf.

The program of the two days that the meeting will last is quite complete and directly related to the interests of Peruvian producers, regarding the care of the crops, the management necessary to achieve better fruit quality and productive yields, and updated information on the commercial opportunities of their products.

Seminar Program

The meeting will address the wide range of plant genetics and the behavior of the different varieties in the different Peruvian producing areas. The repercussions of climate stress on plants will also be an aspect that will be treated in Trujillo from different angles, both from the analyzes and evaluations of last season, as well as from agronomic and management approaches to combat it.

Adequate nutrition, pest and disease control, the different aspects of crop care and the good practices necessary for the proper development of the industry, from the activity in the field to the arrival of the fruit to the final destination with the final consumer. These will be topics that the speakers will focus on, both in their presentations and in the rounds of questions and conversation panels.

The market and its variables

On the second day of the Seminar, the Mexican analyst and director for Latam of Mastronardi Berryworld, Erving Garcia, will be in charge of addressing in a global way the current state of the markets, his talk: “Evolution and marketing models of the blueberry industry in America and its meaning for Peru” will be a complete presentation regarding the differentiating elements of the brands and the different marketing alternatives for Peruvian fruit.

The market demands fruit with good flavor, a firm texture and a good balance of acidity and sweetness. Demands a better appearance and larger caliber, with bloom, turgidity and a long shelf life.

For their part, producers expect better yields, earlier production, lower costs and greater profitability in the marketing process. These two variables – market and producer – are what analyst Erving García will address in his presentation, expanding on the differentiating elements, niche opportunities or elements of presentation of the product in the market.

The topic is of great interest to Peruvian producers and industry and can continue to be discussed in detail in the final round of questions of the XXXII Trujillo International Blueberry Seminar.

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