Hortifrut, a berry producer and marketer, joins the B Corp movement, a prestigious recognition that certifies its commitment to the highest standards of social and environmental performance. This achievement highlights the company's ongoing efforts to balance economic success with a positive impact on people, the planet, and the community.

"This achievement represents much more than recognition: it is an opportunity to consolidate and expand our long-term strategy, in which sustainability is not an option, but an essential pillar of our business vision," he said. Hector LujanCEO Hortifrut"This achievement is the result of the collaborative work of employees, producers, suppliers, customers, business partners, and strategic allies who share the vision of a more responsible future," Luján continued.

B Corp Certification is awarded to companies that meet rigorous standards of social and environmental performance, transparency, and accountability in their management. This certification process includes evaluation of areas such as community and environmental impact, employee treatment, customer relations, and ethical business practices, among others. This certification represents a new standard in the business world, where success is measured not only by financial performance but also by the social and environmental value it generates.

Hortifrut, with operations in 15 countries and revenues exceeding $1.165 billion in 2024, promotes an innovative and sustainable business model, with a vertically integrated operation that spans from genetic development to the end customer. Thanks to its commercial platforms on different continents, the company offers high-quality fresh fruit year-round.

With this certification, Hortifrut strengthens its position as a leader in sustainability within the agri-food sector, reaffirming its commitment to the environment, the communities where it operates, and long-term value creation. This distinction not only strengthens its responsible practices but also adds it to a global network of more than 9.000 companies committed to driving positive change.

"Obtaining this certification is the result of a comprehensive effort that encompasses all levels of the company and its supply chain, from the implementation of governance policies to the measurement of environmental indicators, the optimization of resources throughout the operation, and the promotion of labor inclusion programs," he stated. Pia Walker, Sustainability Manager at Hortifrut. "This achievement reflects our company's ongoing commitment to continuous improvement and positions us as a benchmark for corporate responsibility within the industry," Walker concluded.