The digital skills needed in agriculture

The need to adapt to the online world and new technologies have also reached the world of agriculture. Needs on how it is important to develop new skills to generate employment, reach new clients and retain existing ones.

For approximately 20 years, the rate of innovation in technology and modernism issues has been increasing exponentially.

A process that offers great opportunities, but requires that all actors involved, from universities to trade associations, legislators and farmers, develop new habilities and are inclined to invest in innovation.

An agriculture that aims manage variability in the field, optimizing the use of productive inputs to achieve greater economic, environmental and social sustainability of agricultural production. Self-guided tractors, variable speed equipment, field sensors, satellites, big data, drones and artificial intelligence are just a few of the new tools which farmers must contend with.

Blockchain for company data

The data collection system known as Blockchain allows data sets to be recorded and made unalterable over time, for example in this case, those related to agri-food production. In addition, it provides the different subjects of the supply chain with certifying the data and in this way trusting its business partners.

Covid consequences

While the pandemic It has hit many agri-food sectors hard, on the other hand it has supported innovation processes, such as in the field of E-commerce . According to an investigation by Casaleggio Associates, only 3,1% of online sales concluded in Italy are represented by products agro-food , but the trend is growing strongly.

Future online

What if large-scale distribution continues to be the main sales channel, with e-commerce still at 1% , there are some very successful sectors that have found their preferred sales channel in digital. 

Source
Blueberries Consulting

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