The Moroccan berry industry has achieved high levels of production and quality, which is why the international market favors its demand and commercial value. Moroccan fruit is preferred by European consumers, generally fetching the best prices.

In this scenario, the Moroccan industry is exploring more distant markets for its fruit and has for some time been targeting the Asian market, primarily China.

Tangier Seminar

It is no secret that entering and positioning in the Chinese market is complex and with numerous barriers, so in the next XXXVIII International Seminar on Red Fruits which will be held in Morocco, in September in the city of Tangier, has been invited Luis Rodríguez Romero, production manager of Hass Peru, to give a talk about his successful experience in production and logistics for distant markets.

Hass Peru is one of the most successful foreign companies with a presence in the Chinese market, and in the talk “The importance of harvest, logistics, and post-harvest management to access distant markets,” The expert will share his experience and management successes in distant markets that have led Hass Peru to achieve this universally recognized achievement.

Luis Rodríguez Romero is an agricultural engineer specializing in agricultural export management and has over 20 years of experience in the berry industry. He began his career in the Peruvian fruit sector, leading innovative projects in technical irrigation, international certifications, and the development of new crops. For over 10 years, he has headed production management at Hass Peru, a leading exporter of fresh avocados and blueberries.

Hass Perú is an agroindustrial company with over 15 years of experience in the sector, dedicated to the cultivation and marketing of Hass avocados and blueberries nationally and internationally. It has over 500 hectares of blueberry production and has experienced significant growth in its production and exports to Europe, Asia, and the Americas, with a strong presence in the Asian market, particularly in China.

Blueberries Consulting Photography – Hass Blueberry Production Peru

Luis Rodríguez has been a key player and factor in this opening and consolidation of the Asian market for Peruvian blueberries, successfully positioning the Peruvian fruit in a highly competitive and difficult market to enter.

Quality, volume and consistency

The keys to their management are productive efficiency, technological innovation, strategic alliances, and rigorous compliance with quality and safety standards. They also understand that the Chinese market values ​​three things: quality, volume, and consistency. Their focus is on standardizing processes, investing in post-harvest technology, and establishing efficient air and sea logistics that guarantee the fruit arrives in optimal condition. They also work closely with local importers to adapt to their preferences regarding size, flavor, and presentation.

Innovation and the effective use of technology have been key to its management and results, incorporating smart irrigation systems, satellite soil monitoring, and the use of artificial intelligence to optimize processes.

Absolute compliance

As we know, China is a demanding market in terms of regulations and certifications, which Hass Peru has addressed with a culture of absolute compliance. From the field to dispatch, all operations comply with international certifications such as GlobalG.AP, HACCP, and China-specific phytosanitary protocols. Traceability is complete: each batch can be traced back to the producer and plot of origin. This generates confidence in Chinese buyers.

Regarding their differentiating elements, they have focused on varietal diversification, maintaining blueberry crops that offer different sizes and flavor profiles, allowing them to serve premium consumer niches in Shanghai, Beijing, and Guangzhou. This is in addition to investing in direct marketing, with tastings and digital campaigns to position "Blueberry Perú" as a quality brand.

Regarding the future of Peruvian blueberries in China, they are aware that it is a market with enormous potential, but increasingly competitive. In the coming years, there will be greater demand for differentiated and sustainable fruit, and the challenge will be to produce with a smaller water and carbon footprint, strengthen commercial alliances, and maintain consistency in delivery.

Photography by Blueberries Consulting – Hass Blueberry Plantation Peru

The 10th International Seminar on Red Fruits will be held on September XNUMXth at the Royal Tulip City Center Hotel in Tangier. The program, in addition to the important talk by Luis Rodríguez, will feature the participation of leading international researchers and specialists in the crops, including management, production, and marketing.

If you wish to be part of this important event, you can purchase your ticket and inquire about available sponsorships by writing to contact@blueberriesconsulting.com or WhatsApp +56 93469 3871.

Or click HERE to purchase tickets