Morocco closed the 2025/26 trade campaign as the second largest supplier of blueberries Fresh produce from Finland, with 657 tons and a 16,2% share of the Nordic country's imports, according to Finnish Customs data compiled by Global Trade Tracker.

The advance coincided with a sharp expansion of Finnish imports. Finland surpassed 4.000 tons for the first time. blueberries Imports were up 62% compared to the previous season, completing its third consecutive year of growth.

Moroccan exports of blueberries Exports to Finland exceeded 6 million euros in 2025/26. The volume was nearly 40 times greater than that recorded in the previous campaign, a high variation that also reflects a very small comparison base.

The growth propelled Morocco to second place among Finland's suppliers, behind Spain.

Greater participation during your window

The monthly evolution allows for a more precise observation of the weight achieved by Moroccan supply. Shipments from Peru, Chile, and the Netherlands increased from January onwards, while Morocco began to gain ground in February, coinciding with the rise of Spanish supply.

In March, the blueberries Moroccan imports accounted for over 32% of Finnish imports for the month. The highest monthly volume was recorded in May, with 180 tons.

The trend shows that the 16,2% achieved in the campaign as a whole does not fully reflect the weight that Morocco had during the central months of its offer.

Growth is reaching several suppliers

The Moroccan advance occurred within a market that considerably expanded its import volume and in which other origins also increased their shipments.

Spain maintained its leading position among suppliers, while the Netherlands and Chile increased their exports to Finland. In contrast, Poland and South Africa lost market share during the campaign.

The data therefore show that Morocco's growth coincided with a general expansion of Finnish imports and was not solely due to changes in supplier share.

Increased Moroccan presence in Northern Europe

The advance of blueberry This coincides with a greater presence of Moroccan fruit and vegetable products in Nordic markets. During the same season, Morocco doubled its direct tomato exports to Finland and became Norway's main supplier of raspberries and blackberries.

Market trends, trade flows, and industry competitiveness will also be among the topics addressed. XLIII International Seminar on Red Fruits Morocco 2026, which will be held next September 16.

Cindy van Rijswick of Rabobank Research and Thomas Grandperrin of Agronometrics will analyze the evolution of trade flows, consumption, and the use of data to interpret the market and support business decisions. Industry competitiveness will also be a key focus of the panel moderated by Amine Bennani, president of the Moroccan Association of Red Fruit Producers. Tickets are available HERE 

The case of Finland offers a concrete example of these changes. Morocco went from a small presence to second place among suppliers in just a few seasons, in a market that, at the same time, is experiencing strong growth in its imports of blueberries.

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• Fruits of Chile celebrates the signing of an agreement between Chile and Morocco to strengthen health cooperation and facilitate food trade
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• International Blueberry Seminars 2026: Blueberries travel through Peru, Chile, Mexico, Morocco and China