“Each year we celebrate FeBLUEary to mark the first peak of Naturipe's blueberry growing seasons,” Jim Roberts, Naturipe's president of sales, said in the release. “The heart health benefits of blueberries are top of mind for people early in the year and our growers have worked to ensure that when shoppers head to their local supermarket, these delicious, good-for-you berries are top of mind.” fresh fruit you will find. Retailers and consumers will be delighted to celebrate FeBLUEary.” Retailers can also offer Naturipe strawberries, as they will reach promotable volumes of these delicious berries early this year, according to the release. Strawberries are synonymous with Valentine's Day and retailers will be able to take advantage of the strong holiday demand for these berries.

FeBLUEary is an excellent opportunity for retailers to take advantage of peak berry volumes, Naturipe said. Retailers can use creative signs and blueberry displays, and this year they can complement their displays by adding strawberries. To increase incremental sales of these berries, Naturipe recommends retailers activate friendly sales competitions between stores and use in-store recipe demonstrations with recipe cards available for shoppers to take home. Additionally, retailers can promote FeBLUEary on their social media accounts. As one of the largest blueberry producers in the world, Naturipe operates with the values ​​of high-quality berries, innovative growing and growing practices, and a commitment to sustainability in mind. As part of the New Era of Berries, Naturipe hopes to draw more attention to the important progress it has made in these areas, according to the statement.

Jim Roberts sales president of Naturipe.

“We have been laying the foundation for the New Era of Berries for a long time, and FeBLUEary is the perfect way to formally kick off our efforts with the industry,” said Roberts. "The care our growers put into their fresh fruit, combined with a commitment to growing high-quality berries and introducing innovative sustainability practices, is what the new era of berries is all about."

Naturipe said retailers, their buyers and all berry fans can anticipate strong volumes of blueberries and strawberries from mid-January to the end of February.