Fall Creek® Appointments: Ricardo Polis and Julio Zavala Take on Key Roles in the Region

Fall Creek®, a leading global company in blueberry genetics and production, has recently announced important changes in its management team, with the aim of consolidating and expanding its presence in the Americas. Ricardo Polis has been appointed as regional director of the Americas, while Julio Zavala has assumed the role of general manager for Peru.

Ricardo Polis: A New Regional Leadership

Ricardo Polis, who served as regional director for South America, has expanded his responsibilities to cover the entire Americas region. In this new position, he will be responsible for operations in Chile, Peru, the United States, Canada and Mexico. This change is part of a Fall Creek® strategy aimed at solidifying the organizational structure and supporting continued business growth in the region.

In an interview, Ricardo highlighted the importance of continuous improvement and harmonization of processes in all production units in the Americas. "My role is to support the general management of each country to improve intercommunication and establish homogeneous processes," commented Ricardo. «Fall Creek® "It has multiple market opportunities in the region, since one of its great assets is its research and development department, which is constantly creating new selections that we will continue to release to make them available to producers."

He also highlighted that, although his new responsibilities involve greater regional supervision, the direct relationship with producers and customers in each country will remain unchanged. "We are not here to change the usual points of contact, but to strengthen and support with our experience to achieve a stronger and more cohesive company," he explained.

Ricardo Polís Americas Regional Director Fall Creek Farm & Nursery

Julio Zavala: A Boost for Peru

Julio Zavala, formerly Fall Creek business manager® In Peru, he has been promoted to general manager. In his new position, he will continue to manage commercial functions until the end of the year to ensure a smooth transition.

Julio emphasized the importance of launching new varieties and reinforcing the focus on innovation within his new responsibilities. "We are promoting new selections that will benefit our producers and strengthen our presence in the global market," he said.

He also highlighted the importance of Peru as a producing country. «We are the leading exporter of fresh blueberries in the world, and that has led Fall Creek® be the first genetics company to bet on Peru, establishing here all the necessary areas for the development of our operations," he said.

Julio Zavala General Manager for Peru Fall Creek Farm & Nursery

The Future of Fall Creek® In the americas

With these appointments, Fall Creek® reaffirms its commitment to building a world with better blueberries. Retirement at the end of 2024 of the director of Fall Creek® For North America, Alberto Medina-Mora, marks the end of a chapter, but also the beginning of a new phase under the leadership of Ricardo and Julio. The company is well positioned to take advantage of market opportunities and continue its sustained growth in the region.

A key aspect for the Peruvian market is the launch of new varieties of blueberries. Julio Zavala highlighted the importance of these innovations, and specifically mentioned the new FCM17-132 selection. Additionally, Fall Creek® is actively promoting varieties like FCM14-057, BiancaBlue® 'FCM12-087' and AzraBlueTM 'FCM14-031, all of them designed to improve the quality and yield of local crops.

Peru, as the main producer and exporter of fresh blueberries in the world, benefits enormously from these new varieties. Fall Creek® has established more than 24 row trials at a national level, allowing local producers to test and adapt these innovations to their specific conditions. This strategy reinforces Fall Creek's commitment® with support to its clients, providing them with the necessary tools to maximize their success.

Fall Creek® continues to promote its local talent and commit to continuous improvement and innovation. Customers and producers can expect greater integration and synergy between the company's different operations in the Americas.

In addition, the company continues to work on several fronts to strengthen its presence in Peru and the region, through its business strategy based on three pillars: the open scheme, Fall Creek® Collection and the Sekoya® model. This approach has allowed Fall Creek® offer a wide range of options to its customers and adapt to consumer tastes.

In terms of infrastructure, Fall Creek® has made significant investments in its facilities in Peru. The company has a modern laboratory, a propagation area and a production area, all of them focused on improving the quality and efficiency of its operations. Additionally, Fall Creek Nursery® In Peru it has a demo plot where customers can learn first-hand about the different varieties and try the fruit, making it easier to make informed decisions.

With a decade of operations in Peru and a solid plan in the country, Fall Creek® is ready to face the challenges and take advantage of the opportunities that the future holds, strengthening its position as a leader in the blueberry industry.

Source
FallCreek® Peru

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