Sensory excellence at the highest level

The sensory analysis carried out by the International Taste Institute, which included the participation of internationally renowned experts, rated Demba as a product of excellence for its balance between appearance, aroma, flavour and texture. This recognition highlights the dedication of onubafruit and its cooperatives in developing a variety that not only wins over consumers, but also sets a new quality standard in the soft fruit sector.

"Demba not only reflects our commitment to excellence, but also our commitment to cooperative values. This achievement belongs to all our farmer partners, who day after day day they work with dedication to offer products that make a difference in the markets International experts", said Francisco Sánchez, Manager of Onubafruit.

A blueberry with a purpose

This important award is a recognition of the constant work of Onubafruit and its farming partners in the field of Research, development and innovation (R&D&I)The Demba variety, which is the result of collaboration between Onubafruit and the Dutch company FV and stands out for its precocity, size and productive capacity, is also the result of a meticulous selection process that combines the valuable knowledge of farmers from first-degree cooperatives with the company's commitment to leading the sustainable production of high-quality fruit.

Onubafruit's catalogue of exclusive blueberry varieties includes options of exceptional quality, such as the outstanding Demba. These varieties have been developed with the purpose of creating value for both consumers and farmers, ensuring a balance between economic, social and environmental sustainability.

"Each Demba blueberry tells a story of effort and commitment, from the field to the consumer table. This award not only celebrates an exceptional product, but also the positive impact of responsible agriculture", added Antonio Tirado, President of Onubafruit.

About Onubafruit

Onubafruit SCA, formed by five first-degree cooperatives, is the leader in the export of soft fruits in Europe thanks to a cooperative model that combines innovation, sustainability and a firm commitment to its farmer partners. Quality, social responsibility and the ability to adapt to the market are the pillars that have made Onubafruit an international benchmark in the fruit and vegetable sector.