The Peruvian blueberry industry is preparing for one of its most ambitious and demanding campaigns yet. According to preliminary estimates by Proarándanos, the 2025-2026 campaign could close with more than 400 tons exported, consolidating Peru's global leadership in this sector. However, the sustained increase in volume is accompanied by logistical and commercial challenges that must be addressed with strategic planning and collaboration between public and private stakeholders.

The figures come from an analysis that includes information from companies that accounted for 93,5% of the exported volume during the 2024-2025 campaign, providing a solid basis for the projections. This level of representation reaffirms Peru's position as the world's leading exporter of fresh blueberries, surpassing giants such as the United States and Chile in this category.

Logistics coordination and commercial expansion

One of the main challenges identified for this new campaign will be logistical response capacity during the months of peak export activity. The Proarándanos report estimates that September, October, and November will account for more than 60% of the total exported volume, with a peak in week 42 in mid-October, when nearly 24 tons of fruit are expected to be moved. This flow will require a highly coordinated operation in harvesting, packaging, domestic transportation, cold storage, and international shipping.

Logistics bottlenecks, already evident in previous campaigns, remain a cause for concern. Congestion at the port of Callao, a shortage of trucks and qualified drivers, and the overlap with the peak grape export season in December could seriously affect the sector's operational efficiency. To mitigate these risks, measures such as diversifying ports of departure, optimizing the harvest schedule, and incorporating tanker vessels to reduce pressure on traditional routes have been proposed.

On a commercial level, the United States continues to lead the way as the main market, absorbing more than 50% of Peruvian blueberry exports. However, the growing saturation of this market has put pressure on prices, accentuating the need to diversify destinations. Asia, Europe, and Southeast Asia are emerging as key regions for consolidating growth. At the same time, international promotional campaigns and strengthening quality standards are essential to maintaining competitiveness in the face of an increasingly demanding global consumer.

Technology, sustainability and professionalization

The expansion of blueberry cultivation has not only transformed the country's agricultural landscape but has also had a significant socioeconomic impact. Regions such as La Libertad, Lambayeque, and Áncash have seen growth in rural employment and investment in agricultural and logistics infrastructure. The development of irrigation, harvesting, and post-harvest technologies, coupled with the professionalization of the workforce, has allowed the sector to maintain international standards of quality and traceability.

Technological innovation is another key factor driving competitiveness. The use of climate sensors, remote monitoring platforms, traceability software, and improvements in packaging and refrigeration systems allow for optimized processes, reduced losses, and guaranteed fruit quality from the field to the final destination. These tools are essential for addressing the challenges of distance and transit times to distant markets such as China or South Korea.

Despite the structural challenges, the outlook for the 2025-2026 crop year is optimistic. Weather conditions have been favorable in the country's main production areas, allowing for a significant recovery in plantations. In this context, this campaign is expected not only to break records in volume but also to represent a new milestone in the professionalization of the sector and the consolidation of a sustainable agricultural export strategy.

With a vision that integrates trade liberalization, market diversification, technological innovation, and sustainable practices, Peru is preparing to maintain its global leadership position in the blueberry industry. The key will be the sector's ability to anticipate logistical challenges and adapt to a dynamic and highly competitive trade environment.