Planasa has announced the addition of Stefano Mosi , the Commercial Manager in Peru, a strategic step that reinforces its commitment to one of the markets with the greatest growth potential for the company.

Peru occupies a key position within Planasa's strategy, especially in the cultivation of blueberrieswhere the company focuses its activity on the development and implementation of varieties adapted to local production conditions and the demands of the international market. Among these, the following stand out: Blue Manila®, Blue Madeira y Blue MaldivesVarieties that combine productivity, fruit quality and agronomic adaptation, and that are gaining an increasing presence in the country.

Stefano Mosi brings extensive experience in the agri-food sector and a deep understanding of the Peruvian market. Throughout his career, he has held leadership positions in sales and business development at companies in the berry and other agricultural sectors, assuming responsibilities such as Country Manager, Sales and Operations Manager, and Business Development Manager, among others. His profile combines a strategic business vision with a strong focus on the customer and sustainable growth.

In her new role, Mosi will be responsible for leading Planasa's commercial development in Peru, strengthening relationships with producers and strategic partners, and supporting the expansion of the company's blueberry varieties in a market with great medium- and long-term prospects.

With this addition, Planasa consolidates its commitment to talent and closeness to the producer as fundamental pillars of its strategy, with the aim of continuing to promote varietal innovation and the development of the berry sector in Peru.

About Planasa

Planasa is a leading international company in plant genetics development, specializing in berries. With a presence in more than 25 countries, a workforce of over 7.000 professionals, and seven R&D centers worldwide, the group maintains a strong commitment to innovation, quality, and sustainability. Its portfolio includes more than 225 registered varieties.