The trade block of the International Blueberries Seminar Lima 2026 will open the conversation on destinations, consumption habits and the global map of the blueberry, with the conference of Gonzalo Salinas and the panel "X-ray of the blueberry market", key to ordering commercial and logistical decisions for the next season.

At the Lima 2026 International Blueberries Seminar, Pablo Cortés will address price dynamics and value creation in the blueberry market, and the trade segment will continue with a panel on the reconfiguration of the global landscape and competitiveness strategies. This event is geared towards exporters, sales managers, and logistics teams seeking guidance on maintaining profit margins at the destination.

Juan Hirzel will review needs and sufficiency ranges by variety to guide nutritional decisions with greater precision, while María del Carmen Sala will present nutritional control tools and salinity in blueberry production in pots.

Thomas Fichet's session will address the mechanisms that activate flowering and its relationship to productive potential, providing a technical framework for interpreting key processes before moving on to management and nutrition.

Market, consumption, prices, logistics and global map will mark the commercial block on Wednesday the 11th (08:45–13:00), a morning designed to align criteria and decisions for the next blueberry campaign.

The Spanish delegation will attend the meeting in Lima and one of its members, José Moyano, director of the Port Authority of Malaga, will be a panelist on Wednesday, March 11, in a conversation about efficiency, costs and logistical decisions that impact the commercial performance of blueberries and other fresh fruits at their destination.

Costs, transit times and coordination from the origin will be the focus of the panel "How logistical efficiency redefines agro-export commercial success: challenges and opportunities", which will bring together six specialists from Peru, Chile and Spain to provide technical keys to the competitiveness of blueberries in destination markets.

Lima will host the XXXIX International Blueberries Seminar – Lima 2026 on March 11 and 12, the first milestone of the 2026 world tour. The country's most important blueberry seminar brings together conferences, a complementary hall, a commercial area, and a technical field tour to compare production in pots and in soil, review critical protocols, and return with an action plan.

A full day in the field to observe, compare, and ask questions about pot and soil-grown production, focusing on key protocols and measurable criteria that translate into concrete actions on the farm. The technical tour takes place in the lead-up to the Lima meeting and is part of the official program.

Lima will host the XXXIX International Blueberries Seminar: two days of applied content, B2B networking and solutions exhibition, with a complementary hall and spaces to finalize agreements and plan the next campaign.