The European logistics company samskip has launched the Moroccan Refrigerated Service (MRS). This new weekly shipping line connects Agadir and Casablanca directly with Thamesport in the United Kingdom and Rotterdam in the Netherlands.

This service transports fresh produce and represents the first short, fast, and sustainable shipping route from Morocco to Northern Europe.

A faster alternative for Moroccan exporters

MRS targets Moroccan fruit and vegetable exporters by offering some of the fastest door-to-door transit times on the market.

The service is designed to offer a credible alternative to transport combining ferry and road routes in the Mediterranean, which often take longer and cost more.

The service uses 45-foot refrigerated containers that preserve the freshness of the product while meeting road transport standards.

Through Samskip's European network, goods arriving in Rotterdam will benefit from rapid transshipment to Sweden, Norway, Finland, Poland, and the Baltic countries, with delivery within a matter of days.

With the new service, shipments from Agadir to Ireland can arrive in as little as six days.

Strategic partnership with the Moroccan Fruit Board

Samskip has signed a long-term partnership agreement with the Moroccan Fruit Board to support this initiative.

“This new connection marks an important milestone, not only for Samskip, but for the entire supply chain between Morocco and Northern Europe,” said Ólafur Orri Ólafsson, Samskip’s Commercial Director.

He noted that after consulting with industry professionals, the company is determined to "offer a faster, greener, and more reliable service."

According to the company, this service reduces CO2 emissions by up to 80% compared to full road transport. The integration of customs procedures and domestic delivery also optimizes the logistics chain and strengthens the competitiveness of Moroccan exports.

Strengthening Morocco's export position

With this new maritime corridor, Morocco strengthens its position as a hub for exporting fresh produce to Europe while adopting sustainable logistics practices.

The direct shipping route eliminates the need for complex multimodal transport arrangements and provides Moroccan producers with faster access to Northern European markets.

The launch of the MRS demonstrates the growing demand for efficient cold chain logistics between the North African country and Europe, particularly for sensitive fresh produce that requires careful temperature monitoring throughout the journey.

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