Blueberries grown in the United Arab Emirates ready for markets in Asia

The fruit will be on sale in Malaysia, Singapore and Hong Kong.

Blueberries grown in the United Arab Emirates will soon be enjoyed by customers in Malaysia, Singapore and Hong Kong.

Elite Agro is the only blueberry grower in the UAE and grows four varieties of the fruit in 20 greenhouses on its farm in Al Foah, near Al Ain.

The blueberries are for sale in stores in the United Arab Emirates and online, but are now also destined for international markets for the first time, the company said on Wednesday.

An increase in production on the farm follows. During this year's harvest season, from January to May, the company expects to increase its blueberry production to 290 tons, compared to 210 tons in 2021.

Each of the greenhouses now contains 3.350 blueberry plants which are then sold under the Elite Berry brand in the United Arab Emirates.

The export push is being led by Elite Global Fresh Trading, a subsidiary of Elite Agro, as it looks to expand around the world.

“As the only producer of locally grown blueberries in the UAE, through investment in our farms, our increased capacity has allowed us to build commercial strength, while continuing to support the UAE's ongoing food security agenda,” said Abdulmonem Al. Marzooqi, executive director of the division. in Elite Agro.

“We are very proud of our expansion into new export markets, with international customers now able to enjoy our high-quality Elite Berry blueberry varieties in support of their health and wellness.”

The company first planted its blueberry saplings in 2017. Since then, it has expanded its blueberry production to accommodate growing demand for the superfood.

also cultivate raspberries, blackberries, strawberries y potato in the United Arab Emirates.

More food, from oysters  but also lettuce , are grown and produced locally as the country strengthens its food security.

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