OZblu blueberries will be grown in the Northern Hemisphere

After the creation of a Joint Venture between Migiva Group and United Exports at the beginning of 2018, today the joint venture expands upon entering the Northern Hemisphere with Red Sun Farms de México.

The announcement was made during the Fruit Logistics fair that takes place in Berlin, Germany and is part of a strategy to accelerate the supply of varieties throughout the year.

Roger Horak, Global CEO of United Exports and OZblu, commented that "It is no coincidence that we can announce this exciting development, OZblu will soon be able to provide a superior experience to blueberry consumers, and our customers' programs throughout the year."

Also, from the joint venture they indicated that OZblu has redefined the experience of consumption of blueberries with larger, crisper and tastier fruits, developed with cutting-edge genetic technology by Dave and Lease Mazzardis.

"As world class farmers, not every day we have the opportunity to connect and partner with professionals at the level of Red Sun Farms in Mexico. They not only complement our footprint in the South American region, but also add value in precision agriculture, "explained Jonathan Geller, Director of Migiva Group.

The Northern Hemisphere consumes the 80% of fresh blueberries in the world. The growth of OZblu will allow to provide a consistent and superior taste experience throughout the year, thanks to the use of the new available genetics.

Thierry Legros from Red Sun Farms Mexico: "Achieving a transition from precision agriculture focused on vegetables to the production of super fruits is not only exciting, but an absolute privilege to conclude the Joint Venture agreement with OZblu."

"Being part of this family fits perfectly with the DNA of our company and means an achievement in which both parties win and we are delighted to be able to join this exciting trip with OZblu," said Legros.

The association will accelerate the prompt delivery of the awaited blueberries of last generation OZblu, with the conviction of maintaining the firmness, texture and extraordinary taste, achieving a great experience for the final consumers.

"This is good news for the whole blueberry category. We firmly believe that, if the whole blueberry industry can raise the consumer consumption experience with the new varieties of this superfood, it will achieve a transformative increase and a higher consumption for the whole blueberry industry and boost future growth, "he explained. Horak

Source
Portalfruticola

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