There are more and more fruits and vegetables from Morocco in Italy, Europe and other continents. Enough  by browsing the price lists of wholesale markets Or take a stroll through the produce section of a large retailer to discover the round red tomatoes or melon that is interspersed these days with Sicilian produce. But the share of avocados and peppers is also growing. Small fruits are growing rapidly: from raspberries to blueberries. Morocco grows fruits and vegetables like other Maghreb countries: Egyptian oranges and Tunisian artichokes are a constant.

Morocco among the three fastest-growing global exporters

Beyond the visual diagnosis and the listening of operators, there is data that confirms Morocco's strong rise. Morocco World News magazine has dedicated space to the phenomenon, citing the publication EastFruit, which "recently ranked it among the three fastest-growing agricultural exporters in the world."

On this subject, the words of  Andriy Yarmak, FAO economist "After working in Morocco for the past three years, I've learned to appreciate the country's distinctive business culture. There's no such thing as short-term thinking. Agricultural companies structure their actions based on a fundamental, sustainable, and strategic vision. Unlike markets driven by short-term profits."

Optimizing resources through technology

In particular, integration is emphasized of environmental responsibility with market competitiveness A key fact in times of climate change. "Morocco maintains stable export production." despite severe water shortages and drought , with some regions without rain for five consecutive months." A drastic situation but mitigated thanks to technology: "Systems  precision irrigation , climate-adapted agricultural practices, soil management skills, and efficient post-harvest infrastructure.”

A significant element highlighted by the economist is the approach that It is not limited to increasing performance in the field but seeks to satisfy  international quality standards and traceability requirements.

Exponential growth in tomato production: up 19% in one year

It's the numbers that give substance to the analysis. Morocco exports 690 thousand tons of tomatoes per year ,  19% increase compared to the previous year This is thanks to the abundant sunlight in regions like Souss-Massa and modern cultivation techniques. The newspaper quotes a Moroccan exporter, Fatiha Charrat, deputy general manager of the Delassus group, who notes that non-round varieties represent "58% of total exports."

Exports are good, but foreign sales generate domestic social problems, writes myfruit.it, including the government-imposed embargo to meet domestic market demands. However, the exponential increase in production mitigates the problem.

Exports of avocados, cucumbers and peppers are growing

Not just tomatoes. Morocco is seeing growth in exports of other vegetables. Those so-called rising stars include avocado, cucumbers, and peppers. All products that put us in competition with the country overlooking the Mediterranean.

Small fruit boom: blueberry exports triple

The report highlights the real boom in small fruits. Starting with blueberries: "whose exports have recorded particularly impressive growth,  tripling in just five years and securing a privileged place in international markets. Quantity and quality. Today, for example, these are the prices for Moroccan blueberries in Italy at wholesale markets: Bologna (€18), Florence (€15), Treviso (€16,5), Verona (€14), Genoa (€18).

Melons cost more than 3 euros per kilo

Moroccan products are strongly present in Italian markets. And these references matter. They emphasize quality. In Bergamo, a net melon from Morocco has an average price of €3,20, compared to €3,30 for the Sicilian version. In Bologna, prices are the same: €3 per kilo. In Naples, they're down, but only a few cents: €2,85. In recent weeks, watermelon has also been priced between €1,20 and €1,40 per kilo.

We look at the Asian market

The country's products heading east. This trend is reinforced by a project signed by fao y the European Bank for Reconstruction and Development (EBRD ) in support of a trade mission aimed at Southeast Asian markets , particularly Singapore and Malaysia.

These are all pieces of a puzzle that reflect Morocco's growing agricultural competitiveness. A country worth following closely.