The Chilean fruit industry opened its doors to a group of renowned Indian influencerswho made a technical visit to learn about the "journey" of the cherries and the blueberries From the field to its shipment to international markets. The tour included production, culinary, and logistical aspects, with the aim of sharing the experience with young audiences and urban consumers. India.

During the visit, the delegation toured orchards and packing facilities, observing in detail the stages of harvesting, selection, quality control, and preparation for export. The program also included culinary demonstrations featuring fresh Chilean fruit and a visit to the offices of Chile Fruitswhere visitors delved deeper into the development of the sector and its commercial projection.

The itinerary also included a stop at the Port of Valparaíso, a key location for understanding the logistics of fruit exports and the traceability standards that support shipments to distant markets. From the Cherry and Blueberries They highlighted that this type of action helps to position attributes such as flavor, freshness and organoleptic profile, as well as strengthen the bond with importers and consumers.

According to Andrés Armstrong, executive director of the Blueberry CommitteeThe tastings conducted during the visit highlighted the balance between sweetness and acidity of Chilean blueberries, a differentiating factor in international markets. Even though India does not account for large import volumes, the industry is committed to promotional activities that will support consumption growth in the medium term.

From the Cherry Committee, its executive director Claudia Soler valued the scope of the work with chefs and influencershighlighting its role as a bridge to audiences that prioritize fresh, high-quality ingredients in their cooking. Visitors praised the technology used in the processes, the on-site experience, and the Chilean export standard—aspects they plan to replicate in gastronomic and lifestyle content for their digital communities. India.