The 2025 Yunnan Blueberry Conference kicked off on February 27 in Mile Town, Honghe Hani and Yi Autonomous Prefecture, southwest China's Yunnan Province. On the same day, the Honghe Blueberry Brand Strategy was officially launched, aiming to enhance the brand value of Honghe Blueberries and promote the development of the industry.

According to the event organizers, the launch of the regional public brand “Honghe Blueberry” marks a significant step towards brand-oriented growth in the Honghe blueberry industry.

The brand slogan, “Take care of your eyes, eat more Yunnan Honghe blueberries,” highlights both the product’s nutritional value and health benefits, encouraging increased consumption of blueberries. Honghe Blueberry’s “H” logo creatively integrates the first letter of “Honghe” in pinyin with the shape of a blueberry, effectively conveying the brand’s core message of eye protection and wellness.

As one of the most suitable regions in the world for blueberry cultivation, Honghe boasts a vast territory, diverse microclimates, significant day-night temperature differences, and early spring warming. These natural advantages contribute to the production of high-quality blueberries with excellent fruit shape, superior taste, and earlier market entry compared to other regions in China.

In recent years, Honghe Prefecture has taken advantage of its unique environmental conditions to become a key player in the blueberry industry, becoming China's leading substrate-based greenhouse blueberry production area. By 2024, the region's blueberry cultivation area exceeded 100.000 mu (about 6.667 hectares), accounting for 60% of Yunnan's total blueberry production, ranking first in the province. Honghe has successfully transitioned from small-scale trial planting to large-scale industrial development.

The conference brought together experts and industry leaders to explore the future development path of Yunnan's blueberry sector, strengthen brand influence and inject new vitality into the industry, the organizers added.