The Indian market for imported fruit premium liquors is experiencing steady growth, supported by urban demand for healthier, high-quality products and global culinary trends. millennials Urban eaters, Gen Z and families in metros and Tier 2 cities are driving demand, while the Indian hospitality sector is driving interest in fusion menus and influencers promote healthy recipes.

Mansi Ahuja, Ampro Marketing, shares that, by 2025, imported fresh fruit is expected to exceed $819,7 million, with an annual growth rate of 5,54% until 2029. “Apples dominate, with over 60% of fresh fruit imports, followed by pears, grapes, kiwis, avocados and berries", he says, highlighting the segment of health-conscious, open-minded consumers who seek out superfoods like avocados.

But, according to Mansi, challenges remain for global exporters: "Complex regulations, fragmented distribution, and gaps in the cold chain are the main weaknesses. Many of them come up against limited consumer knowledge, which makes it difficult to create demand despite high-quality products," explains Ahuja. He adds that the fact that consumers are poorly informed further complicates the positioning of fruit. premium liquors like avocados. "We help Australian avocado exporters to India solve these problems through trade training, covering ripening, storage, and display techniques to reduce waste and maintain quality. These efforts are also helping importers and retailers to foster consumer confidence, as well as to create consistent consumer experiences," he highlights.

Demand for avocados is growing, but it's still in its infancy, which requires solid commercial support. "We focus on programs to train importers, distributors, and retailers in handling and storage to minimize product deterioration and improve shelf life. On-site support ensures best practices, while chef partnerships integrate avocado into Indian and fusion cuisine to broaden its appeal. Retail strategies, such as optimized in-store placement and tastings, increase visibility. Digital campaigns and collaborations with influencers "They introduce the product to the Indian tech-using public," Mansi explains.

For long-term growth, Mansi emphasizes creating tailored market entry plans, emphasizing localization and trade partnerships. “Last year, we supported the launch of an Australian avocado by training over 100 trade partners in Delhi and Mumbai,” she notes, highlighting efforts to equip them with the knowledge to effectively handle, ripen, store, display, and market the fruit. “Seminars, trade shows, and promotions led by chefs and nutritionists increase awareness, while supply chain support ensures quality consistency,” she adds.

Mansi advises exporters to invest in training, collaborate with the right partners, and be patient. "The nuanced Indian market requires a sustained approach to harness its enormous potential, tailored to local consumer habits and price sensitivity," she concludes.