The 39th International Blueberries Seminar Lima 2026 concluded with a powerful message for the industry. More than 1.600 attendees participated in the event at the Lima Convention Center, bringing together producers, exporters, researchers, technology companies, input and service providers, and specialists from across the entire supply chain. blueberry.

The international dimension was reflected in delegations from Peru, the United States, Chile, Brazil, India, Sri Lanka, Spain, Israel, China, the United Kingdom, Italy, Australia, Portugal, Canada, the Netherlands, Mexico, Argentina, Colombia, Venezuela, Costa Rica, Guatemala, Ecuador, among other countries.

This scope solidified the event as a space where technical and academic content was integrated with practical field experiences and an exhibition area geared towards networking and business. In this combination, the seminar emerged as a space for strategic reflection, where data and technical information were translated into criteria for planning, prioritizing, and competing with a systems perspective.

A program validated by the quality of its speakers

Among the elements most highly rated by attendees were the quality of the program and the caliber of its speakers. The agenda combined the expertise of representatives from leading companies and key market players with the participation of academic specialists, providing a scientific basis and technical validation for commercial, production, and R&D content. This blend reinforced a cross-cutting idea within the industry of blueberryThe value lies not only in having information, but in interpreting it correctly and turning it into decisions.

That diversity was perceived as a differentiating factor by those attending for the first time. Brian Jiang, general manager of GrandBerry (a Chinese-owned company with operations in Peru), participated in the meeting after being part of the Lima 2026 Technical Tour, where the delegation visited the company's production project in Ica.

From that experience, he highlighted the value of the seminar for its large turnout and the usefulness of the talks: “I was truly impressed because there were so many people and I had the opportunity to meet people from the industry. The talks helped me understand more about crop management.” blueberryLooking ahead, he added, “I think I’ll be coming back more often in the coming years.”

Main Hall XXXIX International Blueberries Seminar Lima 2026 © Blueberries Consulting

There was also feedback from regular participants. Elvis Ramírez, from Agrícola Crisol (Peru), emphasized that the meeting remains relevant because it updates content and keeps pace with changes in the sector. blueberry“There are always new management strategies presented at the seminar. Markets are constantly evolving, and it's beneficial to stay ahead of the curve.” Overall, the seminar confirmed its value as a valuable professional development opportunity for an industry moving toward greater sophistication, where aligning knowledge, operations, and strategy is crucial.

Main Hall XXXIX International Blueberries Seminar Lima 2026 © Blueberries Consulting

Exhibition and networking area as an active space for connection and business

The exhibition area solidified its position as a strategic component of the event, facilitating direct dialogue between technology offerings, field challenges, and commercial needs. For participants involved in importing and purchasing... blueberriesThe format facilitated contacts and meetings in an environment designed for that purpose.

Attendees XXXIX International Blueberries Seminar Lima 2026 © Blueberries Consulting

Cristóbal Valenzuela, representative of Jaguar (a Dutch fruit importer) and a visitor from Chile, explained that the objective was specific: “We are looking for suppliers of blueberriesavocados and mangoes. There are a lot of people from the business sector, which is exactly what we were looking for: to make good business contacts.” Regarding the networking spaces, he added: “The tables are very well set up, there’s a good and pleasant space to be able to talk comfortably.”

Networking Space XXXIX Blueberries International Seminar Lima 2026 © Blueberries Consulting

From the suppliers' perspective, the value of the event was also reflected in the diversity of attendees and the level of discussion. Galileo Hipólito, sales director at Coirtech (Mexico), highlighted the seminar's scope and its contribution to understanding the current landscape: "It's a pleasure to participate in these kinds of events, which attract many people from different countries."

Main Hall XXXIX International Blueberries Seminar Lima 2026 © Blueberries Consulting

Comparing it to previous editions, he highlighted the program's focus: “A lot of value-added content, many technical topics, a lot of executive-level decision-making, and also the presence of very large, renowned companies and their executives.” In his case, one of the most relevant topics was the logistical dimension of the global scenario of blueberry"The problems with maritime freight and international conflicts are affecting trade and marketing."

Hortifrut attendees XXXIX International Blueberries Lima 2026 Seminar © Blueberries Consulting

Land, hall and fair: a format that integrated the entire chain

The event solidified its position not only as an in-person seminar but also as a comprehensive experience that incorporated practical, on-site activities. This combination allowed participants to observe productive decisions under real-world conditions and then compare them with technical content and strategic discussions, while the exhibition area served as a bridge between solutions, suppliers, and the specific needs of the sector. blueberryIn that sense, the format reinforced the idea that success does not depend on a single link, but on the coordination of the entire system, from production to the market.

The positive reception of this format was also expressed by those attending for the first time from the export side. Alfonso Novoa, from Exportadora Frutícola del Sur (Peru), highlighted the overall experience of the event: “Very interesting, both the exhibitors' area, the exhibitions, and the number of suppliers specializing in the topic of blueberry".

When referring to the content that most captured his attention, he emphasized the usefulness of market analysis for projecting decisions: “There was a presentation where they talked about the market for blueberry"...how things were currently moving and what was coming in the future."

Attendees from Biotecnia Daymsa Perú and Grupo Trebol SAC XXXIX International Blueberries Seminar Lima 2026 © Blueberries Consulting

Attendees Camposol XXXIX International Blueberries Seminar Lima 2026 © Blueberries Consulting

Overall, Lima 2026 established a clear vision for the industry of blueberryCompetitiveness is built with a chain vision, where technical and commercial updating, practical experience in the field and articulation of networks and businesses advance in parallel to sustain consistency, quality and efficiency, in an increasingly demanding and sophisticated global scenario.