Oppy is expanding its premium berry portfolio with the addition of blueberries Happy Berry, taking a brand already recognized by consumers to a new segment. The program includes blueberries conventional premium products from Peru, whose arrival is scheduled for mid-August.

Happy Berry, originally designed as a brand focused on delivering a memorable berry experience, was built on consumer appeal and a strong perception of quality. Initially launched with hydroponic strawberries, Oppy is now extending the label to... blueberries, with an offering focused on the attributes that consumers value most: exceptional flavor, sweetness and firm texture.

“Happy Berry has always been synonymous with a berry experience that consumers can choose with confidence,” said Tim Crane, category manager of blueberries from Oppy. “We have seen a very positive response to the brand because it represents quality, freshness, and great taste. This program of blueberries It is a natural extension of that promise, bringing those same attributes to a category where consumers seek consistency and better consumption experiences.”

Tim Crane, Blueberry Category Manager, Oppy

Packaged in traditional pint and 18-ounce formats, the blueberries Happy Berry offers retailers a differentiated conventional proposition, designed to elevate the category in the aisle. blueberriesWith a focus on premium consumer quality, the program seeks to help retailers offer features that drive repeat purchases.

The expansion reinforces Oppy's commitment to developing differentiated berry programs capable of responding to evolving consumer expectations. Along with Happy Berry blueberries, the company is also expanding its premium Hunkaberry jumbo blueberry program, incorporating Peruvian supply to complement its existing California season and provide greater year-round availability of premium jumbo fruit.

With established relationships with producers and a global sourcing network, Oppy continues to develop premium product solutions that connect producers, retailers, and consumers through quality that can be tasted.

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