"Even though BerryTrade It was founded with the idea of ​​focusing on the export of Polish blueberries, but fate had it that the company also began importing blueberries from other origins to Poland.Sandra says Stefaniak-Syguła, co-founder of this Polish marketing company.We founded BerryTrade In the spring of 2021 and throughout the summer months, we were exporting Polish blueberries, primarily within the European Union. But in October, it became clear that exports wouldn't be our only business activity. At Fruit Attraction, we received even more inquiries about the possibility of selling blueberries "We were surprised by the fuss surrounding Poland's blueberries. It turned out we had perfectly understood the market trend, and as soon as we got home, we started offering imported blueberries to Polish supermarket chains.".

"Currently, BerryTrade supplies blueberries, strawberries, raspberries, blackberries, cranberries and red currants to eight Polish supermarket chains»Stefaniak-Syguła explains. "We supply from October to the end of June, which is when the Polish berries They are not available. Poles love to eat fruit and vegetables, and even in times of economic crisis they don't skimp on spending in this category. Our society is placing increasing importance on a healthy lifestyle; it is becoming more and more common to bring a basket of fruit as a gift to family or friends gatherings, instead of sweets. Hospitals and schools are also launching campaigns to promote fruit consumption. Likewise, the growing premiumization of blueberriesIn supermarket aisles, including discount stores, consumers can choose between standard fruit or special premium varieties, packaged in eye-catching packaging..

It turned out that entering the Polish market wouldn't be the only challenge for BerryTrade. "We operate two separate channels with our partners in countries such as Peru, Chile, Spain and MoroccoSome of them sell us their fruit, which we then introduce to the Polish market under our own brand, 'Owocowa uczta'. However, there are large production groups with their own sales departments in Europe that are more interested in our packaging services because they already have direct relationships with Polish supermarket chains." Stefaniak-Syguła explains.

© BerryTrade

The sorting facilities of BerryTrade They are located near warsaw and they have all the modern solutions that could be needed, Stefaniak-Syguła emphasizes. "Our 3.000 m² refrigerated facilities house, among other things, two modern Optical blueberry sorters Tomra KATO 260 with LUCAi™ technology, weighers from the American company A&B, and heat sealers, all of them with proven and renowned cutting-edge technology, the same as in the packaging facilities of countries such as Netherlands and GermanyIn addition, the 60 manual packaging stations are essential to our operation.«.

"On the one hand, manual stations are useful for the final inspection of raspberry, blackberry, and strawberry containers. But also, in Poland Something unimaginable in Western Europe remains profitable: manual sorting of blueberriesOur labor costs also increase year after year, but they remain significantly lower than in the Netherlands or Germany. Leveraging this advantage, we are undoubtedly one of the largest companies in Europe helping to manage fruit that is unsuitable for automatic packaging or that has been rejected.Stefaniak-Syguła says. "There are many packing plants in Europe that can pack virtually perfect fruit without any problems, but when it comes to processing defective fruit, you need experts. I don't hesitate to use the word 'experts,' because our entire team puts all its energy and attention into ensuring that this type of fruit ends up in the right market. That's why global giants in the sector request this service from us." berries«.

© BerryTrade

"We have been delighted to hear our partners say that we are the packaging plant of berries the most qualified they know in this part of Europe. In fact, Our location is perfect. to conquer the markets of Central and Eastern EuropeExporters from all over the world are increasingly interested in markets like Poland, the Czech Republic, Slovakia, Hungary, Romania, the Baltic states, Ukraine, and BelarusA great convenience for our customers is that we handle both groupage and full truckload shipments ourselves. All we need is to know the location, quantity, and quality of the fruit, and from then on, our customers can completely relax..

"Therefore, we handle transportation, quality control of each batch of fruit in our warehouse, sorting, and selling the fruit to the right customer. Poland has a population of over 37 million, and statistics show that..." We eat significantly more berries than other Europeans.Companies that entrust their fruit to us can rest assured that every kilogram will find a suitable customer and that we will pay a fair price for every kilogram.Stefaniak-Syguła concludes.