In an industry where size, integration, and year-round supply are key factors for competing, Agroberries has just reached a milestone that few imagined when it began exporting raspberries from Chile in the mid-nineties.

The company, founded in 1996 by Jorge Varela (civil engineer) and Manuel Romero (auditor accountant), celebrates three decades of history, having become the second largest berry company in the world, second only to Driscoll's and ahead of other historical players in the sector.

The anniversary finds the company at one of the most dynamic moments in its history. After consolidating a global production and distribution network in the Americas and Europe, Agroberries is accelerating its expansion into Asia, a region it sees as one of the main drivers of growth for the coming years.

Blueberries lead the business

Currently, Agroberries markets blueberries, raspberries, blackberries and strawberries, although blueberries represent about two-thirds of its commercial activity and have become the company's flagship product.

The company marketed approximately 170 tons of fruit during the last fiscal year, sourced from over 4.000 hectares of planted orchards and a broad network of partner producers. Roughly one-third of the fruit came from its own production, while the other two-thirds came from third-party growers.

According to Jorge Varela, president and CEO of Agroberries, the sustained growth of blueberries is due to consumption trends that continue to strengthen globally, noting that the product combines attributes highly valued by modern consumers, such as health, convenience and ease of consumption.

One of the keys to Agroberries' growth has been building an integrated chain that allows it to participate in the entire value chain. "Agroberries today, just as yesterday, is an integrated company with a global reach in the world of berries, from genetics to production and distribution," Jorge Varela stated in remarks given to the press.

The company has production operations in Peru, Mexico, Chile, the United States, Morocco, the Netherlands and recently Laos, which allows it to supply the main markets during the twelve months of the year.

Its main market remains Europe, although it maintains a relevant position in the United States and is now seeking to strengthen its presence in Asia.

© Agroberries

The purchase that changed the scale of the business

One of the most important milestones in Agroberries' recent history was the acquisition of BerryWorld, one of the largest berry distribution platforms in Europe.

The operation allowed the Chilean company to take a significant leap in size and commercial coverage.

As Varela explained, the purchase allowed them to go from being one of the relevant players in the industry to becoming a global powerhouse in the business.

The financial results reflect this growth. During 2025, the company recorded sales of approximately US$1.447 billion and an EBITDA of approximately US$148 million, figures that consolidate its position as a global leader in the sector.

Asia: the new frontier

After consolidating its presence in America and Europe, Agroberries identified a new strategic challenge: Asia.

The company began a strong expansion in the region during 2025 by creating BerryWorld Asia, a platform that will operate from Hong Kong and Shanghai to strengthen the marketing and distribution of berries in the main Asian markets.

"We are very excited to bring BerryWorld to Asia, a region full of opportunities, innovation and a deep appreciation for high-quality fresh produce," said Jorge Varela when announcing the launch of the new regional division.

The strategy is not limited to marketing. Agroberries has also begun productive investments in Laos, a country located in Southeast Asia and considered strategic due to its proximity to China, one of the fastest-growing markets for berries.

The company already owns a property of approximately 150 hectares, where it has started the first blueberry plantings that should come into production by the end of 2026.

In addition, the company announced its first marketing campaign in India and continues to strengthen business relationships in China, Hong Kong and other emerging markets in the region.

Agroberries' expansion comes at a particularly favorable time for the category. Global blueberry consumption continues to grow, driven by trends associated with healthy eating, convenience, and well-being.

Asia appears as one of the markets with the greatest potential for expansion, especially in countries where per capita consumption is still low, but is increasing rapidly thanks to income growth and the modernization of distribution channels.

For the Chilean berry industry, the development of new markets represents a strategic opportunity to diversify destinations and reduce dependence on traditional markets.

© BerryWorld®

A company that is not for sale

Despite its growth and international appeal, Jorge Varela was categorical regarding the company's future.

When asked about a possible sale or incorporation into an international group, he replied that there is no interest in parting ways with the company.

The strategy, he assured, remains focused on growth, consolidating Asian expansion and strengthening Agroberries' global positioning as one of the world's leading berry industry players.

Thirty years after its founding, the Chilean company seems to have left behind the consolidation stage to fully enter a new phase: competing for global leadership in one of the fastest growing fruit categories in the world.