Camposol officially presented Kai Péi Guǒ, the new identity of its blueberries for China, in a move aimed at strengthening its connection with clients and consumers in one of the relevant markets for Peruvian fresh fruit.

The launch coincides with the start of the 2026/27 season of blueberries of the company in the Chinese market and is part of its strategy to continue positioning its fruit in Asia.

According to the company, the definition of this new identity involved a work process that included more than 300 evaluated proposals, linguistic validation with native speakers of six dialects, and a legal verification stage.

The process shows that adapting a brand for China is not simply a matter of translating a name. It also involves reviewing its sound, cultural relevance, local understanding, and legal viability in a market with its own linguistic and commercial codes.

© Camposol

Camposol stated that the launch of Kai Péi Guǒ reflects years of work, innovation and commitment to developing high-quality products for its customers and consumers.

The company also linked this new identity to a stage of consolidating its presence in China and building long-term relationships in Asia.

© Camposol

In markets like China, competing no longer depends solely on supplying quality fruit. It also requires building trust, recognition, and a close relationship with clients and consumers who value offerings that can adapt to their own cultural norms.

© Camposol

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