The smoothie trend boosts berry sales in the United Kingdom
For the first time, sales of "berries" in the United Kingdom they have broken the barrier of 1.000 million pounds (about 1.300 million euros), and have surpassed snack fruits such as apples and bananas, according to the British newspaper The Telegraph.
The increase in total sales of "berries", around the 20% for the last four years, is due to the millions of health-conscious Britons who fill their blenders with strawberries, blueberries and raspberries every day.
In 2012, total sales were 789,138 million pounds (1.033 million euros), compared to 1.970 million pounds in 2016 (2.580 million euros), according to data from Kantar Worldpanel.
Currently, sales of "berries" They are equivalent to a fifth of total fruit consumption in the United Kingdom, surpassing apples and bananas, and placing berries as the largest category of fresh fruit.
Strawberries, "berries" most popular by far, account for more than half of all sales, with a value of 564,382 million pounds (739 million euros) in the United Kingdom.
Cranberries are the second type of "berry" Most popular and its sales have reached 282,962 million pounds (370 million euros) this year, followed closely by raspberries, with sales of 220,336 million pounds (289 million euros).
Blender sales also skyrocket. Retailer John Lewis claims to sell a Nutribullet every four minutes.
According to British Summer Fruits, the industrial body that represents the sale of "berries" In supermarkets, there are four main reasons for the growth of the category: the increase in consumer demand due to the known health benefits and the superfood status of consumers. "berries", the huge increase in the area under cultivation "berries", the development of new varieties and the innovative farming methods that have extended the British season.
Laurence Olins, president of British Summer Fruits, declares: «Before, 'berries' were a luxury item, but now they are a delicious staple, which many people consume as part of a healthy diet. Sales figures reveal a robust and expanding berry category that meets growing consumer demand. The berry industry as a whole will continue to expand and, as the season begins, consumers can expect good quality British berries on supermarket shelves..
Source: Telegraph.co.uk
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