The 2025-26 blueberry campaign is projected to be one of the most intense and complex to date. While this is an initial estimate—subject to adjustments—the current outlook indicates that the country is expected to export more than 400 tons throughout the campaign. "We must be aware of the major challenges we will face this year," warns Luis Miguel Vegas, manager of the Proarándanos association.

In terms of logistics, he points out, moving more than 20 tons of fresh blueberries per week will put the entire chain to the test: from harvesting and packaging to internal transportation, refrigeration, ports, and space on ships and planes. “The experience of the last campaign should serve as a warning: congestion at the port of Callao, coupled with a shortage of trucks and drivers, created significant bottlenecks that affected logistical efficiency. Added to this is the fact that during December—a critical month of the campaign—demand for logistics services skyrockets due to the overlap with the peak grape season, which intensifies the pressure on existing infrastructure,” he points out.

The executive adds that, to address this situation, planning must be improved, ports of departure diversified, new shipping methods (tanker ships) added, key logistical resources secured, and public-private coordination strengthened.

And on the commercial front, it is estimated that it will be essential for retail chains to strengthen their promotions during peak market arrivals, especially in November, when the highest volume is expected at destination. Thus, promotions and activations that boost consumption will be key to maintaining market dynamism, driving projected shipment volumes.

"Additionally, the recent imposition of tariffs in the U.S., the main destination, complicates a scenario in which what's most needed is to accelerate consumption. Just when supply is projected to continue increasing, we're facing barriers that could curb demand, which is the opposite of ideal," he emphasized.

For this reason, Luis Miguel Vegas believes that the 2025-26 campaign will test not only the sector's operational capacity, but also its ability to promote more and better blueberry consumption. "Overcoming these challenges will require collaborative work among all stakeholders in the chain: producers, exporters, logistics operators, importers, retail chains, and authorities," he concludes.