The supply of blueberries from Peru for the remainder of 2025 is expected to remain stable, while Mexico is starting to pick up pace. “Mexican production is light, but it gains momentum toward the end of the year,” he notes. Kyla Oberman, California Giant Berry Farmswho anticipates an increase until New Year and new varieties for spring.

Overall, the company projects a production forecast for 2025 slightly higher to 2024, with larger size fruit with good flavorHowever, the outlook requires adjusting demand upwards to absorb the growth in supply.

Rising demand, new challenge

Although the consumption of blueberries It maintains a clearly upward trajectory, but that same success creates a challenge: more volume requires proactive measures to sustain and increase demand. “Aggressive promotional strategies and solid planning are essential to balance this increased supply.”Oberman states. In the US, the US Highbush Blueberry Council (USHBC) And marketing teams —including California Giant— are redoubling their efforts in this area.

Market research confirms room for growth even in mature markets like the United States. “Almost 50% of households consume little or no blueberry, a broad, immediate and affordable opportunity to expand the category”Oberman emphasizes.

Functional innovation and value proposition

Among the levers for expanding consumption are functional formats. The company will launch in spring 2026. Belli Berries’s most emblematic landmarks, the same fresh blueberry from their portfolio enhanced with live probiotic cultures: a way to connect digestive health with convenience and flavor, and attract new or occasional consumers.

At the same time, the preference for premium experiences is consolidating: the giant blueberries They are growing rapidly within the category. According to Nielsen data —Oberman cites—, they show double-digit year-on-year growth both in sales in dollars and in pounds, a sign of cross-cutting demand that raises the value share of the blueberry sector as a whole.

Caliber, consistency, and schedule

Meeting that preference requires consistent size, good post-harvest handling, and reliable schedules. California Giant indicates it is positioned to reliably supply jumbo lines as well, leveraging the seasonal complementarity of Peru and Mexico and in the introduction of new, firmer and tastier varieties.

With a stable supply, sustained promotion, and higher value propositions—from functional to giant—the industry aims to convert occasional buyers into frequent ones, capture new households, and sustain profitable category growth in 2025 and beyond.