Global demand for blueberries continues to advance steadily. This is according to the RaboResearch Blueberry Update 2025, which describes North America and Europe as the engines of growth and anticipates that the market will continue to expand if the industry maintains consistent quality and targeted marketing.

In the United States, annual per capita consumption already exceeds 1,3 kg and continues to rise, driven by a preference for healthy snacks and greater year-round availability. Meanwhile, the European Union maintains robust demand despite facing volatile prices and inconsistent supply during certain periods.

The report also highlights that China shows “significant growth” in production and consumptionand that other markets of Asia -What India and Thailand—, although still with limited imports, exhibit a positive trend. “The global supply of blueberries is expanding and becoming more diverse.”, Explain David Magaña, senior food and agribusiness analyst at RaboResearch. “These advances point to a more integrated supply landscape, where scale, genetics and logistics will determine future competitiveness.”

Offer map: more players and new windows

According to the study, Peru continues as main South American supplier; Morocco It is rapidly gaining ground in Africa and could surpass Chile and Canada later in the decade. EE. UU maintains a stable production, Canada it stabilizes and Mexico It is under pressure to improve profitability.

In South America, varietal innovation focused on firmness and flavor is advancing, while in Europe Regulatory restrictions weigh heavily, complicating productive growth. ChinaFor its part, it remains the largest producer and has begun exporting, adding competition and alternative supply sources.

Expanding consumption and better prices

According to RaboResearch, there is still room for growth in the US: blueberry consumption surpasses that of other fruits, and the focus on wellness is driving the category. Over the past decade, US imports have grown steadily, and real prices have also risen slightly, indicating that the market absorbed larger volumes without downward pressure.

En Europe The potential is even greater, although challenges remain: ensuring availability and quality during certain periods of the year, along with increasingly intense competition. Peruvian exports to the EU They almost quadrupled in ten years, and the rapid rise of Morocco This could make it the second largest exporter by the end of the decade, contingent on land, water, and labor.

Keys to competitiveness: quality, efficiency and brand

The report underlines that, in order to capitalize on increased consumption in established and emerging markets (Asia-Pacific and the Middle East), producers and exporters must eTo improve quality, enhance efficiency, and refine marketing strategies. Product consistency and segmentation by consumer profiles will be key to maintaining the price premium and building customer loyalty.

Looking ahead, the sector will move towards a more integrated offering, supported by differentiated genetics, more robust post-harvest handling, and flexible logistics that will allow it to deliver higher-quality fruit to more markets and at more favorable times. This fine-tuning—focusing on varieties, management, and consumer experience—will make all the difference in a competitive and expanding landscape.