Six varieties and advanced selections of blueberries and strawberries from Planasa received the Superior Taste Awardawarded by the International Taste Institute in Brussels. These accolades add to the one received earlier this year for the raspberry variety. Pink Hudson.

In blueberries, the varieties Blue Maldives y Blue Madeira They were distinguished after blind tastings carried out by an international jury made up of more than 200 chefs and sommeliers.

“Blue Maldives is positioned as a premium variety, combining exceptional flavor, giant-sized fruit, and consistent production throughout the season,” Planasa noted.

For its part, Blue Madeira It stands out for its firmness, shelf life, and excellent organoleptic profile. According to the company, the results obtained underscore the sensory quality of both varieties, with a remarkable balance between flavor, texture, and overall consumption experience.

In strawberries, four new selections from Planasa's breeding program were also recognized by the International Taste Institute in Brussels. Three of them received the highest distinction of three stars, with scores above 90% and, in some cases, close to 95%.

Planasa stated that these awards reflect the sustained work of their improvement teams to strengthen an increasingly solid varietal portfolio, aimed at competing in the most demanding markets based on quality, flavor and the consumption experience.

In raspberries, the variety Pink Hudson It also received this recognition earlier this year, achieving the highest rating of three stars and a score of 90,7%, the company reported.

The Superior Taste Awards They are awarded annually after blind tastings conducted by an independent panel of more than 200 experts, including chefs and sommeliers from more than 20 countries.

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