International blueberry market:

Blueberries: Peru leads, Chile returns, and Mexico marks the transition towards 2026

The close of week 51 confirms a more competitive and sophisticated blueberry market: Peru consolidates its dominance with growth and diversification, Chile returns to historical levels, and Mexico begins a campaign that will set the price floor for the first quarter.

Peru closes week 51 with 326.117 tons (+19%), very close to the revised projection from December. This figure confirms its role as the main supplier. global blueberry and consolidates a high-intensity export window between weeks 35 and 51.

Beyond the volume, the relevant signal is that growth comes with a reconfiguration of the business: the mix changes, with new destinations such as Turkey and the massive redistribution of volumes from Hong Kong to China directly.

Peru: growth with a changing mix and expansion of destinations

Peru's growth stems primarily from the conventional segment, which reached 298.296 tons (+23%), while organic production fell to 27.821 tons (-12%). For producers and exporters, this difference is crucial because it directly impacts marketing programs, costs, and value-added strategies for each market.

In terms of destinations, the United States remains the main recipient with 150.673 tons (+3%), followed by Europe with 91.926 tons (+36%) and China with 43.935 tons (+18%). Also noteworthy is the surge in the "Other Destinations" category (+122%), which expands diversification to more countries and increases the commercial and logistical complexity associated with new requirements.

Chile: return to historical levels and greater weight in the year-end window

Chile has accumulated 37.548 tons of blueberries By week 51, production had practically reached its recent all-time high, showing a 46% increase compared to the previous season. This surge repositions the country in the year-end market, with a direct impact on the competitive dynamics of blueberries in Europe and the United States.

On a weekly basis, Chilean performance shows a peak in week 50 and a decline in week 51, consistent with the traditional shape of its curve. The current behavior can be associated with the progress in varietal replacement of blueberries and also to logistical changes in processes and shipments.

Mexico: Northern window and commercial benchmark for the first quarter

Mexico added 23.259 tons (+13%) in week 51 and is entering its upward phase. Its strategic importance lies in its supply window (weeks 1–20), when sources in the Southern Hemisphere reduce their presence, and its logistical proximity typically influences the price floor in the United States during the first quarter.

Source
BlueBerries Consulting

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